After the whirlwind of #GivingTuesday, many nonprofits discover themselves questioning how you can preserve the momentum of generosity and take advantage of company matching items of their efforts. Whereas donations are inclined to surge on Giving Tuesday, organizations can amplify their impression by making the next day simply as highly effective. And that’s why we’re introducing the thought of Matching Wednesday.
By strategically specializing in matching items the day after Giving Tuesday, nonprofits like yours can create a further wave of assist that builds on the day past’s success.
On this information, we’ll share all the pieces you should know to get began with this distinctive and impactful marketing campaign thought. This consists of:
Matching Wednesday might help nonprofits capitalize on donors’ enthusiasm, encourage extra workers to hunt company matches, and double (and even triple) the assist for his or her causes.
Able to learn the way? Let’s get began with the fundamentals.
Try our different main office giving methods for end-of-year fundraising! Entry the free, downloadable information: What to Know About Office Giving & the 12 months-Finish Fundraising Season.
What’s Matching Wednesday?
Matching Wednesday is a strategic fundraising initiative through which nonprofits can take part instantly following #GivingTuesday.
Whereas Giving Tuesday sparks a lift in donations from people desirous to assist their favourite causes, Matching Wednesday goals to maintain this momentum going by encouraging donors to double (and even triple) the impression of their contributions by means of company matching present applications.
Right here’s the way it works: on Matching Wednesday, nonprofits attain out to donors who gave on Giving Tuesday (and even earlier than) and remind them to submit their items for matching by means of their employers. They will additionally spotlight matching present alternatives to new donors, underscoring the added impression their assist can have.
The concept behind Matching Wednesday is straightforward but highly effective—leveraging the keenness generated on Giving Tuesday to unlock much more funding for the trigger. By making matching items simple and front-of-mind, nonprofits can flip a single day of generosity into an prolonged interval of amplified giving, serving to them attain their objectives and maximize their mission impression.
Following Up With #GivingTuesday Donors
Giving Tuesday sees among the highest charges of charitable giving annually. In 2023, 34 million adults within the U.S. alone participated in Giving Tuesday festivities, contributing a complete of greater than $3.1 billion. And whereas plenty of these items had been matched by donors’ employers, the reality is that plenty of match-eligible items went unclaimed. And that’s the place Matching Wednesday steps in!
Following up with Giving Tuesday donors come Matching Wednesday is important to seize the total potential of company matching items. Many donors could not understand that their contributions will be matched by their employers, successfully doubling and even tripling their impression on the trigger. However once they do know, they’ll be desirous to become involved.
Right here are some things your group can do to have interaction these donors and take advantage of Matching Wednesday:
1. Ship a Personalised Matching Reward Reminder Comply with-Up.
The day after Giving Tuesday, ship a follow-up message reminding donors who gave in regards to the probability to make a fair greater distinction with an identical present.
Begin with a heartfelt thank-you for his or her Giving Tuesday assist, expressing gratitude for his or her contribution and sharing the impression it can make. Then, (re)introduce the idea of matching items, highlighting that many employers will match their donations at no further value to them. This light reminder can spark curiosity and inspire donors to verify if their employer participates in an identical present program.
2. Educate Donors Concerning the Ease and Advantages of Matching Presents.
Many donors could also be unfamiliar with how matching items work. Use Matching Wednesday as a chance to coach them on the method. Present clear, easy-to-follow, and company-specific directions on how they’ll request an identical present from their employer, and supply help for any questions or issues donors may need about matching present submissions.
3. Set up a Sense of Doubled Impression.
Use Matching Wednesday to create a way of amplified donation impression by highlighting how helpful matched items will be. Let donors understand how their contributions, when doubled, can tackle particular wants, equivalent to offering further meals, funding important applications, or increasing extremely demanded companies. This strategy makes the matching present really feel like an extension of their Giving Tuesday contribution, deepening their connection to your trigger.
Partaking Supporters Who Gave Earlier within the 12 months
Whereas the thought is centered across the better-known international giving day, it’s necessary to notice that Matching Wednesday doesn’t need to be unique to Giving Tuesday donors, both. The truth is, it’s additionally a super time to have interaction supporters who donated earlier within the 12 months however, so far as you realize, haven’t submitted their items for matching.
By reaching out with a well timed reminder to submit their matches, nonprofits can flip earlier contributions into a brand new wave of assist on Matching Wednesday.
Right here’s how you can maximize engagement with these previous donors:
1. Section and Personalize Your Outreach.
Establish donors who gave earlier within the 12 months however could not have submitted their items for matching. Ship a personalised electronic mail acknowledging their earlier assist and sharing how impactful it might be in the event that they submitted their present for a match—and the way Matching Wednesday is the right time to do it. In spite of everything, a tailor-made message makes supporters really feel valued and motivates them to take the additional step, figuring out that their contributions are nonetheless on the nonprofit’s radar.
2. Create a “Final Name for Matching Presents” Marketing campaign.
Use Matching Wednesday as a last push for matching present submissions, presenting it as a time-sensitive alternative. Clarify that it is a final probability to double or triple their assist this 12 months, particularly for individuals who may need forgotten or neglected the choice earlier. A way of urgency can encourage motion, as donors could also be extra prone to submit a match in the event that they understand it’s the ultimate alternative for the 12 months. Many corporations set up year-end request deadlines, too, that means time is of the essence.
3. Present a Easy, Step-by-Step Information for Matching Presents.
Many supporters would possibly hesitate to submit their items for matching as a result of uncertainty across the course of. Embrace a fast information in your Matching Wednesday electronic mail to assist simplify it. A “Verify Your Eligibility” button resulting in a matching present search device will be notably efficient, permitting donors to rapidly verify if their firm gives matching and entry any essential kinds.
Re-engaging previous supporters for Matching Wednesday permits nonprofits to revive donations from all year long and switch them into even higher impression. This last-call reminder serves as a simple and efficient technique to join with donors, guaranteeing their items stretch additional and assist finish the 12 months on a excessive word for the trigger.
Greatest Practices for Matching Wednesday Success
To maximise the impression of Matching Wednesday, nonprofits can implement a number of greatest practices to make sure their outreach is compelling and efficient. From focused follow-ups to clear messaging, listed here are methods that may assist nonprofits take advantage of this post-Giving Tuesday initiative:
Point out matching items main as much as and on Giving Tuesday, too.
Matching Wednesday is all about matching items. But it surely shouldn’t be the primary time your viewers hears in regards to the alternative. The truth is, it’s greatest to start highlighting matching items alongside Giving Tuesday promotions main as much as and on the massive day.
By selling matching present alternatives early and infrequently, nonprofits can start constructing familiarity with the applications. This will considerably increase the day’s income, motivating extra donors to present—and inspiring them to make their contributions go additional when the time comes.
To not point out, figuring out that their donation might be matched may even encourage donors to contribute in bigger quantities. Matching items permits donors to double or triple their contributions, which is a compelling cause to extend their preliminary assist. Analysis reveals that fundraising appeals—equivalent to these for Giving Tuesday—see a 71% improve in response fee and a 51% improve in common present measurement when matching items are talked about.
Take a multi-channel strategy to partaking donors.
On the subject of advertising matching items, you wish to make certain your message is getting throughout far and large. Fortunately, a multi-channel strategy engages donors on a number of platforms, making it simpler for them to take motion and become involved.
To not point out, every donor has most popular methods of receiving data. Some could reply greatest to electronic mail reminders, whereas others usually tend to interact on social media or by means of textual content. By reaching out throughout a number of channels, you may make sure you’re assembly donors the place they already are.
Leveraging a mixture of electronic mail, social media, SMS, and even telephone calls empowers nonprofits to create complete, partaking Matching Wednesday experiences that maintain matching items on the high of donors’ minds.
Spotlight matching present success tales.
Social proof is a robust device. On a giant giving day like Giving Tuesday (or the next Matching Wednesday), incorporating success tales concerning company matching items can go a great distance towards inspiring motion.
For the most effective outcomes, we advocate supplying particular examples as an example the ability of matching items. Strive sharing tales or metrics that showcase what matching funds have beforehand achieved in your group. For example, you would possibly say, “Final 12 months, matching items helped us present meals for 500 further households.” Impression-driven messaging like this will encourage donors to behave, as they’ll straight see how their matched items contribute to the mission.
Alternatively, think about sharing a short story or instance of a previous donor whose present was matched. You may even supply a quote from a earlier matching present donor to behave as a testimonial! In spite of everything, real-world examples can function highly effective motivation, serving to donors see the tangible outcomes of submitting an identical present.
Put money into matching present software program earlier than Matching Wednesday.
Main as much as Matching Wednesday (or Giving Tuesday, for that matter), you’ll wish to conduct an evaluation of your current tech stack and determine you probably have what you want for achievement. Should you’re at present lacking a matching present software program, we extremely advocate getting up and operating with such an answer previous to the beginning of the giving season.
In spite of everything, this sort of device simplifies the matching course of by enabling donors to rapidly discover their employer’s matching present coverage, kinds, and submission directions. The simpler it’s for donors to verify eligibility and entry kinds, the extra doubtless they’ll be to observe by means of—so this isn’t one thing you wish to overlook. To not point out, an automation platform like Double the Donation’s can streamline all the course of from begin to end, so your group doesn’t need to elevate a finger!
Able to get began? Request a personalised demo or uncover your anticipated ROI with matching items!
Share Matching Wednesday outcomes and outcomes.
After Matching Wednesday concludes, preserve the matching present momentum by sharing the marketing campaign outcomes along with your supporters. For instance, spotlight the full variety of submitted matches and the impression they’ll have in your applications. This sort of transparency fosters belief and reveals donors that their efforts to safe a match made a concrete distinction, setting the stage for continued engagement.
From there, you’ll wish to monitor key metrics, such because the variety of matching items secured, complete matched income, and engagement charges, so you may alter and enhance your efforts for the subsequent 12 months. In spite of everything, a profitable Matching Wednesday can grow to be an ongoing a part of your end-of-year fundraising efforts, extending Giving Tuesday’s impression nicely past a single day within the years to come back.
6 Pattern #MatchingWednesday Promotions
Able to get began selling Matching Wednesday however unsure the place to start? We’ve created just a few pattern promotions your group can use to have interaction its donors main as much as and on to the massive day.
Matching Wednesday Textual content Message
Textual content message copy: Thanks for supporting us on #GivingTuesday! 🎉 Do you know your donation might go twice as far? As we speak is #MatchingWednesday—click on right here to see in case your employer matches: [Matching Gift Page URL]
Matching Wednesday E mail Template
Topic line: Have you ever given to [nonprofit] this 12 months? Double your impression at this time—on #MatchingWednesday!
Physique:
Expensive [donor’s first name],
Thanks for being a part of the [nonprofit] household! Your assist means the world to us, and at this time, on #MatchingWednesday, there’s an thrilling alternative to make your impression go even additional.
Should you’ve donated to [nonprofit] this 12 months, you would possibly be capable to double and even triple your present by means of your employer’s matching present program! Many corporations supply to match their workers’ charitable donations, however these matches typically go unclaimed. Submitting an identical present request is a straightforward technique to amplify your impression and guarantee your generosity reaches much more folks in want.
Right here’s how one can take part in #MatchingWednesday:
- Verify in case your employer matches donations – Use our matching present search device right here [Matching Gift Page URL] to see if your organization gives matching items.
- Comply with the supplied steps – In case your employer participates, full an identical present request by means of their system by following the directions our device gives.
- Watch your impression develop! Each matched greenback helps us deliver hope and assets to much more people and households.
Why submit your present for a match at this time? Matching Wednesday is a restricted alternative to assist us shut out the 12 months robust and make a distinction for the communities we serve. Your assist issues, and by taking just some minutes to verify your match eligibility, you may double the ability of your donation at no additional value!
Thanks in your continued generosity. Collectively, we will make a fair higher impression.
Heat regards,
[Your Name]
[Nonprofit Name]
[Nonprofit Contact Information]
Matching Wednesday Fb Submit
Caption: Many employers match donations to [nonprofit], doubling (and even tripling!) your impression at no additional value to you. Take a second at this time to verify in case your present qualifies for a match by visiting the Matching Presents web page on our web site: [Matching Gift Page URL] #DoubleYourImpact #MatchingGifts
Matching Wednesday Instagram Submit
Caption: It’s #MatchingWednesday! 🎉 Do you know that hundreds of corporations match worker donations? Meaning your present might go twice as far—simply by submitting an identical request!
Don’t miss this opportunity to maximise your assist and make a fair greater impression. Go to our Matching Presents web page to be taught extra. #GiveMore #AmplifyYourImpact #MatchingGifts
Matching Wednesday LinkedIn Submit
Caption: #GivingTuesday was only the start! 🌟 Do you know that your donation might go even additional? Many corporations supply matching present applications, that means your contribution will be doubled and even tripled at no additional value to you.
Now, Matching Wednesday is the right time to benefit from this chance! Should you gave to [nonprofit] yesterday or at any level this 12 months, verify to see in case your employer will match your donation. It’s a simple technique to maximize your impression and assist the causes that matter most to you.
Undecided if your organization participates? Don’t fear—simply use our matching present search device to seek out out: [Matching Gift Page URL]
This #MatchingWednesday, let’s make each greenback rely for much more. Thanks once more for serving to us create lasting change. #DoubleYourImpact #EmployerMatching #CorporateGiving #SocialGood #GivingTuesday
Matching Wednesday Twitter Submit
Caption: #MatchingWednesday is right here! 🎉 It’s the right probability to make your #GivingTuesday present go even additional. Verify to see in case your employer will match your donation and double your impression at this time! [URL]
Subsequent Steps & Further Giving Season Assets
Establishing a Matching Wednesday marketing campaign following Giving Tuesday is a brilliant approach for nonprofits to increase their outreach—and make each present rely twice. By selling matching present alternatives instantly after a serious giving day, organizations can reinforce their message, attain new donors, and deepen their impression total.
This strategic timing leverages the worldwide recognition and in depth goodwill of Giving Tuesday and engages donors additional, reminding them that their assist can do extra. Embracing the thought of Matching Wednesday can make sure the season of giving extends past a single day, unlocking new prospects for funding and development within the year-end season and past. Simply don’t neglect to equip your group with the suitable software program going into it!
Taken with studying extra about matching items heading right into a interval of vacation giving? Try these further assets:
