Our brand-new London Marathon 2027 information is right here: the whole lot your charity must plan earlier, elevate extra, and provides your fundraisers one of the best expertise but.
London Marathon is the UK charity sector’s greatest fundraising second: JustGiving fundraisers raised an astonishing £43 million in 2026, with donations nonetheless coming in.
Now, it’d really feel early, however functions for 2027 are already open. And our knowledge exhibits one factor clearly: fundraisers who arrange pages early elevate extra money. Which means your charity’s 2027 Marketing campaign Web page could possibly be getting donations for subsequent 12 months, at this time!
And at this time we’re launching the playbook for London Marathon 2027: your important information for planning, launching, and selling a profitable fundraising marketing campaign. Obtain it free of charge now.
Get your free information
Your playbook for a standout London Marathon 2027 fundraising marketing campaign.


What’s contained in the information?
Whether or not you might have a full allocation of charity locations or a smaller crew of poll runners, that is your end-to-end roadmap for fundraising success. Inside, you’ll discover ways to:
- Create a tremendous, branded Marketing campaign Web page to convey collectively all of your fundraising and donations.
- Use our confirmed fundraising timeline to see what to do, and when.
- Streamline your software and onboarding processes.
- Develop web page creation and activation earlier (when it has the largest influence).
- Increase extra at each stage, from pre‑Christmas momentum to the race‑day surge.
- Ship standout stewardship that helps lengthy‑time period retention.
Plus, actual examples of profitable campaigns and stewardship from charities like yours.
Obtain the information free of charge →
What’s new for 2027?
London Marathon fundraisers persistently select JustGiving as their platform of alternative. Right here’s what’s new on this 12 months’s information…
- Up to date London Marathon insights and efficiency benchmarks.
- Enhanced steerage on rising web page creation, activation, and worth.
- New instruments for charities together with pre-written e mail templates, social templates, unique JustGiving-funded incentives, and devoted supporter journeys.
- Recent Marketing campaign Web page inspiration from main London Marathon charities
The whole lot you must profit from the massive day in 2027!
Obtain the information free of charge →


Success is constructed early…begin planning now!
Success in London Marathon is constructed by means of early planning and doing the correct issues on the proper time. Get the information now to begin constructing your finest London Marathon but in 2027.
Get your free information
Your playbook for a standout London Marathon 2027 fundraising marketing campaign.


Please word: figures quoted relate to fundraising exercise on JustGiving solely and embrace Present Help. JustGiving is considered one of many fundraising platforms that individuals can select from when fundraising for occasions such because the London Marathon.
