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Friday, November 13, 2026

The 7 lethal sins of nonprofit storytelling [PODCAST]


Listed below are seven frequent storytelling sins that make your story ineffective:

  1. It’s about you, not your donor.
  2. It doesn’t have battle.
  3. The issue is simply too massive.
  4. It’s a narrative about success, not want.
  5. It’s over-written.
  6. It’s too onerous to learn.
  7. It’s aimed on the unsuitable viewers.

From the archives of the now-defunct podcast Fundraising Is Stunning. This episode first aired on November 4, 2015. Hear right here:

(In case you don’t see the audio participant beneath, click on right here to hear.)


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The way forward for fundraising is just not about social media, on-line video, or SEM. It’s not about any expertise, medium, or method. It’s about donors. If it is advisable increase funds from donors, it is advisable examine them, respect them, and construct all the things you do round them. And the long run? It’s already right here. Extra.

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Jeff BrooksJeff Brooks has been serving the nonprofit group for greater than 35 years and running a blog about it since 2005. He considers fundraising probably the most noble of pursuits and hopes you’ll be a part of him in that opinion. You possibly can attain him at jeff [at] jeff-brooks [dot] com. Extra.


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The way forward for fundraising is just not about social media, on-line video, or SEM. It’s not about any expertise, medium, or method. It’s about donors. If it is advisable increase funds from donors, it is advisable examine them, respect them, and construct all the things you do round them. And the long run? It’s already right here. Extra.

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Concerning the blogger

Jeff Brooks has been serving the nonprofit group for greater than 30 years and running a blog about it since 2005. He considers fundraising probably the most noble of pursuits and hopes you’ll be a part of him in that opinion. You possibly can attain him at jeff [at] jeff-brooks [dot] com.

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