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Tuesday, July 28, 2026

Meet Hope: the UK’s First AI Fundraising Coach


The previous few months have introduced a few of our most enjoyable updates but…right here’s what’s new and what it means to your fundraising.

Again in April, we rolled out some wonderful updates designed to make fundraising simpler to start out and handle. Since then, we’ve been centered on one thing even larger: serving to fundraisers succeed proper when their web page goes dwell, then lengthy after.

Right here’s what’s new, together with considered one of our greatest bulletins but.

Introducing Hope: your supporters’ AI Fundraising Coach

Hope is our greatest step ahead in serving to fundraisers succeed: an AI-assisted teaching expertise constructed immediately into the JustGiving Fundraiser Dashboard (at the moment in Beta).

Hope offers fundraisers sensible, personalised steerage after they want it most, serving to them construct stronger pages, share their story with confidence, and preserve momentum going all through their fundraising journey.

The way it works

Hope begins with a brief set of structured questions to grasp every fundraiser’s aim, viewers and confidence degree.

As soon as that intent is evident, AI-assisted teaching kicks in, combining these solutions with web page particulars to recommend tailor-made subsequent steps, from bettering their story to creating share messages and supporter updates.

With Hope, you’ll be able to depend on the precise identical gold-standard safety, compliance, and privateness you already belief from JustGiving.

And Hope’s impression is evident: extra fundraisers are already taking actions serving to them attain their aim: they’re elevating more cash and their fundraising confidence is rising even larger!

Two smartphones showing screenshots of Hope, JustGiving's new AI powered fundraising coach. Two smartphones showing screenshots of Hope, JustGiving's new AI powered fundraising coach.
Hope offers fundraisers sensible, personalised steerage after they want it most, serving to them elevate more cash to your trigger.

New emails to assist preserve the fundraising momentum

Preserving fundraisers motivated over time is considered one of charities’ greatest challenges.

We’re testing a brand new e mail sequence designed to assist fundraisers again into motion when their exercise slows down. Every message options personalised content material based mostly on their web page exercise and fundraising progress to spice up motivation and assist them elevate extra to your trigger.

A snapshot of one of the emails in the momentum series that's titled raise 18% more with ''please'' and ''thank you''. It's showing how the email series provides tips to reengage fundraisers and help them raise more. A snapshot of one of the emails in the momentum series that's titled raise 18% more with ''please'' and ''thank you''. It's showing how the email series provides tips to reengage fundraisers and help them raise more.
A brand new set of emails to maintain your fundraisers motivated and preserve these donations rolling in.

New assets that can assist you begin fundraising quicker

We’ve added new assets to assist charities get arrange, plan forward and take advantage of huge occasion moments.

Profit from your JustGiving account

In case you’re new to JustGiving, or need a refresher on the necessities, our Getting Began on JustGiving webinar walks by means of the important thing steps charities can take to start out fundraising with confidence.

Get £5 starter donations for London Marathon fundraisers

For London Marathon 2027, we’re gifting away a £5 donation to the primary 5,000 pages created from 1 July 2026 for the Saturday and Sunday London Marathon 2027 occasions.

It’s a fantastic cause to encourage your runners to create their Fundraising Pages early, so share the information together with your London Marathon supporters and assist them get off to a powerful begin. Get the message you’ll be able to share together with your fundraisers.

Smash your London Marathon fundraising from begin to end

And to assist charities prepare earlier, our up to date information to London Marathon 2027 brings collectively sensible planning recommendation, marketing campaign web page suggestions, activation concepts and recent methods for conserving runners engaged by means of race day.

Collectively, these assets are designed to provide you, your workforce, and your fundraisers the instruments they should begin robust and lift extra.

Get your fundraisers an additional £5

Everybody who creates a London Marathon Fundraising Web page will get a free £5 donation, on us. Restricted to the primary 5,000.

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