Dick and Mac are content material with their lives: they take pleasure in making burgers by day and stargazing by night time. Ray Kroc is a workaholic chasing success at any value. When the brothers’ folksy appeal collides with Kroc’s ruthless ambition it can beginning among the finest recognized manufacturers on the earth.
That is the story of two very totally different approaches to creating hamburgers – and two very totally different approaches to creating wealth.
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Additional Studying
This script relied on Ray Kroc’s autobiography, Grinding it Out, and two books on the 2 burger franchises – McDonalds: Behind the Arches, by John F Love, and Flameout: The Rise and Fall of Burger Chef, by John McDonald – in addition to the textbook An Introduction to Franchising, by Robert Webber.
