For Double the Donation, 2025 was the 12 months of automation acceleration, marking a transformative interval the place know-how demystified and streamlined company philanthropy for nonprofits and faculties. The ability of know-how shifted from merely figuring out alternatives to actively driving them to completion, basically altering operational effectivity and heightening income ceilings for growth groups. The truth is, this 12 months’s progress was characterised by a relentless deal with minimizing donor friction and maximizing the worth of every supporter interplay, solidifying the concept that the way forward for company giving is seamless and data-driven.
Consequently, Double the Donation’s Yr in Assessment 2025 isn’t just a group of metrics. As an alternative, it’s a testomony to the 1000’s of nonprofits that partnered with us to show company giving potential into sustainable, mission-critical income. On this complete year-end overview, we’ll cowl:
The previous 12 months’s improvements outfitted nonprofits to combine matching present, volunteer grant, and payroll deduction data instantly into their present donor workflows. The tip outcome? A dramatic improve in each donor participation and general income, proving that when the giving course of is simplified, supporters are considerably extra possible to provide.
Now, be part of us as we discover the important thing product enhancements, strategic insights, and shopper successes that outlined a landmark 12 months in office giving and helped 1000’s of causes amplify their influence with ease.
Consumer base progress: increasing adoption throughout nonprofits and faculties
The fundraising panorama is quickly shifting towards automation, and the surge in adoption of company giving options like Double the Donation highlights the rising necessity for nonprofits to combine know-how into their office giving applications. In 2025, Double the Donation noticed exceptional progress in its shopper base, signaling a widespread recognition amongst organizations of all sizes that maximizing company matching and volunteer incentives requires a streamlined, automated method.
Let’s take a more in-depth look:
- This 12 months’s progress trajectory demonstrates the nonprofit sector’s important funding in company giving know-how. From January 1, 2025, onward, the platform welcomed 1,064 new Commonplace and Enterprise accounts.
- The growth additionally confirms that company giving is a precedence for organizations in any respect levels of growth, not simply the biggest. In the identical interval, Double the Donation noticed the creation of 1,291 Necessities (Free) accounts.
- This mixed inflow of greater than 2,355 new nonprofit and faculty customers in a matter of months underscores a maturing market through which entry to employer program eligibility information is now seen as a basic requirement for efficient fundraising.
This numerous growth can be evident within the notable organizations which have adopted the know-how this 12 months, illustrating the broad geographical and mission-based utility of the options. The roster of recent purchasers consists of main worldwide humanitarian aid organizations akin to UNICEF USA and Docs With out Borders, underscoring that world efforts depend on native donor-employer connections. The know-how can be being adopted by influential cause-based teams akin to Broadway Cares, in addition to group organizations such because the South Dakota State College Basis and the Alameda County Neighborhood Meals Financial institution.
General matching present success: the metrics that outlined the 12 months
The core mission of mastering office giving is straightforward: convert potential funds into realized income. Once we have a look at the annual information, the size of this chance is nothing in need of colossal. This 12 months, our monitoring recognized a staggering $542,026,668 in match-eligible donations. This determine represents over half a billion {dollars} in particular person contributions that have been eligible to be doubled, and even tripled, by company giving applications. To show this huge monetary potential into actuality, organizations relied on subtle, automated outreach to information donors towards finishing their match requests.
The success of this outreach is greatest illustrated by the sheer quantity of engagement and the effectivity of the communication pipeline. Key engagement metrics for the 12 months embrace:
- Whole Emails Despatched: 30,193,028 match alternative notifications despatched to eligible donors.
- Whole Emails Opened: 16,812,240 emails opened by recipients.
- Whole Clicks: 1,125,619 clicks on calls to motion directing donors to their matching present submission varieties.
- Common Open Fee: 55.68% (considerably larger than the nonprofit common).
- Common Click on Fee: 6.7% (greater than double the trade normal).
These engagement charges inform a strong story of effectivity that goes far past typical trade efficiency. An open price of 55.68% practically doubles the typical nonprofit open price (which generally hovers between 26% and 37%). Equally, the 6.7% click on price drastically outpaces the usual nonprofit vary of two.7% to three.3%. This disparity proves that when donors obtain a personalised message instantly after giving, reminding them of a company profit they’ve already earned, they’re extremely motivated to behave.
New critiques + testimonials: what actual customers have needed to say
Within the technology-driven panorama of nonprofit fundraising, true success is commonly measured not simply in {dollars} raised however within the satisfaction and confidence of the customers who depend on the instruments every day. Fortunately, the previous 12 months has solidified automated office giving options’ popularity because the trade gold normal, backed by enthusiastic endorsements from the nonprofit group. Particularly, our platform has obtained an astonishing inflow of optimistic suggestions, gaining 133 new 5-star critiques this 12 months alone.
This flood of happy buyer testimonials has cemented a formidable monitor document. With a complete of 244 critiques, the general common ranking is a excellent 5.0 stars. This ranking, maintained throughout tons of of critiques from numerous nonprofit professionals, is a rarity within the software program trade.
Finally, the 12 months’s glowing testimonials mirror a rising sentiment that automation is now probably the most environment friendly, user-friendly, and high-ROI methodology for turning potential company funds into tangible help for very important missions.
Check out a number of standout critiques under to see what actual Double the Donation customers needed to say about our product:
Latest product updates: how we proceed to enhance our platform
Immediately’s constantly growing panorama of company social accountability calls for that know-how options evolve even quicker. This 12 months, the main focus has shifted from merely monitoring matching presents to offering a unified office fundraising platform that maximizes all types of company help.
Let’s check out the 12 months’s new and improved options:
Payroll Giving Module
The most recent addition to the Double the Donation platform is the extremely anticipated Payroll Giving Module, at present in beta testing. This highly effective module leverages the employment information already flowing in from the matching present and volunteering modules to routinely cross-reference supporters towards the database of company giving applications.
It’s designed to floor eligible donors for payroll deduction, offering fundraising groups with a curated, actionable checklist of supporters to focus on for workplace-facilitated recurring giving campaigns. Moreover, a devoted search widget plugin is out there for donors to simply test their very own payroll giving eligibility instantly in your web site.
Sponsorships Module
Recognizing that profitable company engagement extends past employee-led giving, Double the Donation’s new Sponsorships Module bridges the hole between conventional fundraising and company grants. This software integrates instantly with well-liked public sale and occasion platforms, immediately offering customers with a searchable listing of corporations that provide company grant and in-kind donation applications.
Every itemizing comes full with useful software hyperlinks and submission tips, serving to growth groups establish high-value company companions who can donate merchandise, providers, or monetary contributions for occasions and extra.
Volunteering Module Enhancements
This 12 months, Double the Donation’s Volunteering Module has obtained important enhancements designed to enhance visibility and improve the conversion price of volunteer grant and Paid Volunteer Time Off (VTO) alternatives.
This consists of:
- New standing updates that now permit nonprofit workers to trace a volunteer’s grant request from the second they establish an eligible employer via last fee or VTO utilization.
- Devoted volunteer grant and VTO e mail streams that ship company-specific subsequent steps and reminders to volunteers on the optimum second, which is often after they’ve accomplished their required hours.
- The addition of CSV add performance, which permits organizations to bulk import historic volunteer registration information from offline occasions or non-integrated programs. This permits for fast cross-referencing of that information to uncover and pursue tons of retroactive volunteer grant alternatives.
Fast Tip: The true energy of those product updates lies of their shared information infrastructure. To be able to energy success, the Double the Donation system routinely connects one piece of donor information (like an employer identify) to all obtainable alternatives: matching presents, volunteer grants, payroll giving, and extra. This implies you solely want to gather the employment data as soon as to unlock a number of income streams from a single supporter, making certain you maximize each touchpoint.
Partnerships + integrations: new community connections unlocked
The aim of recent company philanthropy is seamless connections, and that’s most successfully achieved by increasing the community of integrations with the software program platforms nonprofits use each day. This 12 months, Double the Donation’s focus has been on deep integration throughout all core fundraising features, from donation varieties and CRMs to occasion administration and extra, dramatically broadening the attain of company giving automation.
Right here’s what we’ve achieved over the past twelve months:
Matching Present Module Connections
The Matching Present Module, the core engine of company matching automation, has considerably expanded its integration footprint, with new companions spanning numerous giving and training platforms. New companions embrace (however aren’t restricted to):
- UCI Join
- Veracross
- Frontstream
- PledgeIt
- Specific Donate
- Commonplace Springboard (Jackson River)
- Nuclavis
- Occasion.Provides
- Form Kiosk
- DonorView
- FireSpring
These additions be sure that, whether or not a donation comes via an development workplace, a peer-to-peer marketing campaign, or a bodily giving kiosk, the donor’s employer data is captured and the matching present course of is initiated instantly.
Moreover, key enhancements have been launched for present partnerships with Blackbaud Optimized Giving Varieties, ClickBid, Affinaquest, iDonate, and extra, enhancing the stream of donor information and the efficiency of matching present outreach inside these programs.
Volunteering Module Connections
The Volunteering Module, which connects volunteer time to company grants and VTO, additionally noticed important progress with new integrations focusing on volunteer administration software program. New companions this 12 months embrace:
- Vome
- Timecounts
- MissionTracker
- Summa
These integrations automate the gathering of volunteer hours and employment information, making it simple to immediate eligible supporters for company incentives, thereby boosting the monetary return on volunteer engagement applications.
CSR Platforms
Double the Donation’s community of connections expanded to key Company Social Duty (CSR) and giving platforms with new partnerships this 12 months, together with:
- Unusual Giving
- Discipline Day
These integrations are very important as they guarantee seamless information alternate instantly with the company portals the place staff submit their office giving requests, providing a extra full image of the donor journey and simplifying the ultimate step of the company funding declare course of.
Sponsorships Module Connections
With the introduction of Double the Donation’s breakthrough Sponsorships Module, a brand new integration class emerged, designed to help in-kind presents and company grant solicitation. New companions on this house embrace occasion and public sale platforms akin to:
- Bidding Owl
- MyEvent
- CharityAuctions
- SchoolAuction
- AlumnIQ.
These connections permit nonprofits to simply entry company funding and in-kind donation directories when planning an occasion or different initiative, streamlining the method of securing company help even past employee-directed contributions.
For a more in-depth have a look at our full checklist of Double the Donation’s partnerships, try the mixing search software right here.
Database growth: extra corporations, extra alternatives
In the case of maximizing company funding, the true basis of an efficient technique lies within the depth and accuracy of a corporation’s company giving database. The excellent news? 2025 noticed an unprecedented growth, solidifying Double the Donation’s database as the only supply of reality for all issues office giving.
By growing firm protection and diversifying the forms of applications tracked, the platform has unlocked hundreds of thousands of {dollars} in beforehand inaccessible grant, in-kind, and payroll income. With roughly 25,850 corporations now cataloged, together with 5,817 guardian corporations and over 20,000 subsidiaries, the database software supplies unparalleled perception into the advanced company panorama.
One other main database milestone achieved this 12 months is the inclusion of 100% of Fortune 500 corporations, making certain each main company giving program is absolutely documented and simply searchable.
In the meantime, the launch of the brand new Sponsorships and Payroll Giving modules drove intensive analysis to map and doc new program sorts, reworking the useful resource from a matching-gift listing right into a complete company philanthropy intelligence software.
Over the course of the 12 months, the Double the Donation group added 1,374 new guardian corporations, with 1,001 documented for payroll giving applications in addition to practically 200 company grant alternatives. Past employee-led giving, the database now supplies actionable intelligence on different high-value company applications. Documentation confirms that greater than 405 corporations provide in-kind donation alternatives and 427 corporations contribute company grants.
When translated to the worker base, this implies over 29.5 million staff are eligible for matching presents, practically 29.1 million for corporate-sponsored volunteering, and 21.5 million for payroll giving, creating an enormous, quantifiable universe of potential income to your mission.
Helpful academic sources: information that delivered
In the case of maximizing company philanthropy, entry to well timed, complete academic sources is non-negotiable for nonprofit success. For that reason, our complete useful resource library grew exponentially in 2025, offering a wide selection of studying alternatives for organizations at each stage of their giving journey.
These included:
- Webinars: The 12 months featured 98+ digital shows, providing deep dives into particular methods, platform updates, and greatest practices for matching presents, volunteer grants, payroll giving, and extra. These stay and on-demand periods supplied high-value, actionable coaching for growth workers.
- Weblog Posts: A powerful whole of 240+ articles have been printed on the Double the Donation weblog, making certain steady protection of trade tendencies, new company applications, and tactical guides for implementing automation.
- Downloadable Guides: Moreover, 5+ new downloadable sources, akin to complete guides and checklists, have been launched, providing in-depth, structured materials for strategic planning.
- Video Content material: Recognizing the necessity for concise, partaking studying, over 180 video shorts have been produced for fast ideas and social sharing, alongside 75+ full-length movies providing detailed tutorials and case research.
- Podcasts: Whereas a more recent enterprise, three podcast episodes have been launched, marking the start of a recent avenue for exploring thought management and strategic conversations within the office giving applications house.
- Summit Occasions: With two semi-annual Office Fundraising & Volunteering Summits, our group introduced collectively 1000’s of execs for collaborative studying this 12 months. The spring occasion attracted greater than 3,000 registrants and 20+ audio system, whereas the autumn Summit introduced in over 5,000 registrants and featured 28 knowledgeable audio system.
This expansive library represents greater than only a assortment of content material; it serves as an important ecosystem of empowerment for the nonprofit group. By offering numerous, accessible avenues for studying, we be sure that all organizations have the actionable insights they should flip company philanthropy right into a sustainable income engine.
Wrapping up & trying to the long run
Trying again on the Double the Donation Yr in Assessment 2025, a transparent narrative emerges. Nonprofits leveraged automation to simplify giving, broaden their company income base, and liberate their groups to deal with their core missions. As we flip our consideration to the fast future, the momentum inbuilt 2025 units the stage for much more important breakthroughs in 2026.
For one factor, Double the Donation is planning extra academic occasions for the brand new 12 months, together with the return of the favored Office Fundraising Summits and model new Consumer Convention experiences. ? Keep tuned for upcoming alternatives to be taught, community, and achieve unique insights into the most recent tendencies and product capabilities that can outline your fundraising success within the 12 months forward.
Comfortable Holidays!
