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Wednesday, March 4, 2026

The Metrics That Matter Most for Giving Tuesday & 12 months-Finish Success


As Giving Tuesday and the year-end fundraising season arrive, now could be the time for nonprofits to double down on the metrics that really drive development. On this refreshed episode of the Nonprofit Hub Podcast, Meghan sits down with Carly Berna of Virtuous to unpack probably the most important information factors each fundraiser wants to grasp earlier than year-end appeals hit full velocity. From donor retention and common present dimension to recurring giving, acquisition prices, portfolio stability, and the brand-new “days to second present” metric, Carly breaks down how these insights can form smarter asks, stronger donor journeys, and extra predictable income throughout probably the most beneficiant season of the 12 months. In case you’re making ready for Giving Tuesday or mapping out your year-end technique, this dialog will enable you to concentrate on the numbers that matter most.

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