London Marathon 2026 was one other unimaginable occasion for the JustGiving neighborhood. Listed here are the beautiful outcomes…
That’s proper: the JustGiving neighborhood did it once more. In 2026, hundreds of passionate JustGiving fundraisers raised £43 million (and counting), turning months of arduous work into actual influence for the causes they care about.
14,000 Fundraising Pages have been set as much as profit over 2,600 charities. And we’re not achieved…donations from the 2026 occasion are nonetheless pouring in.
So in case you had fundraisers in London Marathon, a huge congratulations to you and your crew on all of your arduous work. Thanks and nicely achieved.
Let’s try some highlights from this yr’s occasion.
What outlined London Marathon fundraising in 2026
JustGiving is constantly the primary selection for London Marathon fundraisers, with the vast majority of the occasion’s fundraising occurring right here. And we couldn’t be prouder to assist charities like yours in constantly smashing targets.
Listed here are a couple of developments we observed because the London Marathon campaigns went on.
Profitable charities began early
Charities driving success arrange their Marketing campaign Pages early – as in, Could and June the earlier yr! They leveraged the entire yr to construct supporter relationships and lift more cash, and used our e mail templates and timeline to maximise donations on key dates.
Fundraisers advised the world about their “why”
And that authenticity went a good distance. Fundraisers raised more cash by linking their health apps to their pages, then stored the updates flowing with images and thank-yous. Thus far, fundraisers in 2026 have achieved a median web page worth of £2,700…a 14% rise vs 2025!
Race day was icing on the cake
Donation exercise surged, rising each day within the lead-up to London Marathon, then peaked on the day of the race!
Did you might have London Marathon fundraisers this yr? Now’s the time to comply with up! Get our pre-written e mail templates to find precisely what to ship and when.
Charity examples from London Marathon 2026
Take a look at a couple of examples of charities who grabbed our consideration (and raised a heap of cash for his or her trigger) in London Marathon 2026.
NSPCC created a Marketing campaign Web page that celebrates their fundraisers, shares their influence, and places their branding entrance and centre. In addition they gave individuals a transparent path to various kinds of assist: be part of our London Marathon crew in case you’ve obtained a spot or donate as a substitute.
WellChild present how highly effective a easy “buying checklist” of influence could be! Clear donation quantities tied to particular kinds of assist helped donors rapidly perceive the place their cash went.
Evelina London Kids’s Charity leveraged all their web page’s story options – hyperlinks to affix their Strava Group, quotes, photos, and headings – to make their Marketing campaign Web page a robust fundraising hub.
There’s a strong “why” behind each medal
Folks confirmed up for his or her causes in 2026. We noticed first-time finishers, artistic supporters, and notable names mix for an enormous influence.
Alongside accepting donations for his “Crowd Fund a Crowd Scene” venture, Dan Woodger additionally took submissions for characters he’ll embody in an enormous illustration of the London Marathon crowd!
Comic Fern Brady ran the marathon for Autistica to assist fund autism analysis by way of issues like psychological well being assist, accessibility, and longevity.
And Lloyd Martin continues to encourage the world along with his working, fundraising…and dance strikes! In 2024, Lloyd set the world document because the youngest individual with Down Syndrome to finish a marathon and accomplished one other London Marathon in 2025 and 2026. Watch the clip! 👇
New JustGiving options for extra fundraising
Alongside £10,000+ in bonus donations, particular medal web page totalisers, social shoutouts, and training plans by way of our partnership with Runna, we launched a couple of issues to make your fundraisers’ assist occasion stronger. Take a look at our new social media templates, milestone updates, and Add to Pockets offline sharing device!
Thanks for making a distinction
We proceed to be impressed by the arduous work and coronary heart of our superb charities and fundraisers. Pascale Harvie, JustGiving President and Basic Supervisor mentioned:
“We’re blown away by the outstanding efforts from everybody that took half on this yr’s London Marathon.
Congratulations to everybody who took half, and on behalf of all our charity companions, thanks.”
Pascale Harvie, President & Basic Supervisor, JustGiving
Thanks for every part you do to make good issues occur and we will’t wait to see what subsequent yr holds for you.
Waiting for 2027…
London Marathon companions and organisers are exploring a one-off two-day format for the 2027 occasion… Watch our London Marathon fundraising hub for the newest information, sources, and knowledgeable suggestions to your marketing campaign!
GET AHEAD OF THE PACK
Gear up for 2027
Get the latest sources, methods, instruments, and extra to create your charity’s London Marathon 2027 marketing campaign.
Please observe: figures quoted relate to fundraising exercise on JustGiving solely. JustGiving is certainly one of many fundraising platforms that individuals can select from when fundraising for occasions such because the London Marathon. All figures quoted embody Reward Help and are correct as of 28 April 2026.
