It’s ironic that we’re a agency with ten content material creators and all these large blogs however we’ve by no means actually paid a lot consideration to what our company web site seems to be like or the way it works. It was simply all the time an afterthought. Till at the moment.
Our outdated web site was wonderful. It simply didn’t do something for anybody. A spot for purchasers to log in or to place a face with a reputation. There was no storyline, no emotional sweep, nothing showcasing our folks or our tradition. RWM is among the most enjoyable, particular locations in all of monetary recommendation (I’m biased, however nonetheless), and that needed to come throughout in the way in which we introduced ourselves on-line. That was the project.
We put our Chief Working Officer and knowledge analytics boss Nick Maggiulli in command of the undertaking. He nailed it! Particular thanks to guide designer John Saunders and all of the folks at 5Four Digital for taking our imaginative and prescient and turning into one thing usable and enjoyable.
Lots of people I’ve proven it to have mentioned there’s somewhat little bit of an Avengers Assemble! vibe with the way in which our characters are entrance and middle in entrance of the Manhattan skyline and after I heard it, I noticed it instantly.
Serving to buyers make nice selections and saving them from hurt is what we now have all the time been about, for the reason that agency’s founding ten years in the past. And we nonetheless stand on it. Now and endlessly.
