Social media can really feel like a useless finish for nonprofits: you put up, you hope, you have a good time likes, and someway the donations nonetheless don’t present up. We sit down with Nick Black, CEO of Good United and founding father of Cease Soldier Suicide, to get brutally trustworthy about why “good work” isn’t a fundraising technique and why donors can’t be handled like ATM machines. Nick shares how dropping fellow troopers to suicide pushed him to construct a nonprofit from scratch and the way that lived expertise formed his obsession with sensible, repeatable relationship-building.
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