Lately, a house within the lovely Forest Hill neighborhood of San Francisco was listed for $2.4 million. It had 4 bedrooms, three loos, and a modest 2,250 sq. ft. The house had been transformed about 15 years earlier.
As we do with each open home, my spouse and I made bets on what we thought the home would promote for. She guessed $2.75 million, and I guessed $2.925 million. $500,000 over asking to $1,300/sqft appeared cheap given all of the foot visitors and its bay view from the highest bed room. Nonetheless, there was no usable entrance or again yard and there have been a few quirks.
Regardless of. A month later, we came upon the house offered for a whopping $3.5 million! At first, I felt unbelievable. Provided that we personal a house on the west facet too, we instantly felt wealthier. Nonetheless, as soon as the feel-good impact from the sale pale, I began feeling a bit disenchanted.

The Disappointment Of Promoting A Dwelling In a Rising Market
The worst situation for a homebuyer is shopping for a property on the prime of the market after which watching comparable properties promote for decrease costs over the following a number of years.
The nice factor is you must be extraordinarily unfortunate to top-tick the housing market. And given most individuals reside of their properties for an common 13 years, it’s best to be capable to experience out the cycle even in case you purchase on the prime. Housing downturns often don’t final greater than 5 years, and infrequently solely final two to 3 years.
The second worst house transaction is promoting a house after which watching comparable properties, and worse, inferior properties, promote for larger costs than your own home. As one yr has handed since I offered my earlier main residence within the first quarter of 2025, I’m now experiencing this rising remorse primarily based on all of the bidding wars I am seeing.
Maybe you’ll expertise this psychologically bummer as nicely, which is price speaking about. You may even begin making excuses, like I’m about to, to justify your suboptimal promoting choice.

Why I Offered My Dwelling Even Although I Felt Costs Would Proceed To Enhance
I didn’t must promote my house that I purchased through the lockdowns in 2020. I might have stored renting it out and coping with the upkeep and tenant points.
Nonetheless, although I used to be bullish concerning the San Francisco housing market as a result of persistent undersupply and the increase in synthetic intelligence, I made a decision to promote the home after one yr of renting anyway.
Right here was my thought course of behind promoting a house I didn’t must promote, which can show you how to determine what to do with your own home in a rising property market.
1. Too Previous And Drained To Deal With So Many Rental Properties
Making a fortune in actual property is all a couple of struggle of attrition – type of like what’s taking place in Iran proper now. Those that can maintain out the longest have a tendency to realize essentially the most. Sadly for me, I used to be stretched skinny managing 4 rental properties in San Francisco plus a Lake Tahoe trip rental, which is outsourced.
I didn’t wish to promote the property when it grew to become obtainable to hire on the finish of 2023 as a result of I used to be bullish on the San Francisco Bay Space housing market. Due to this fact, I made a decision to suck it up and discover tenants to purchase myself a minimum of a yr of appreciation. If the tenants stayed longer than a yr, then nice.
I put within the work tidying up the property and advertising and marketing it, however sadly, the perfect I might do was discover 4 roommates who had a cat and didn’t have a lot expertise caring for a property. They have been all of their mid-20s and dealing in expertise, besides one who was getting a PhD.
They weren’t unhealthy tenants, however they appeared a bit irreverent about caring for my property. The yard grew to become overgrown and so they dinged the facet partitions within the driveway. Inside, they yanked my kitchen faucet nozzle proper off, inflicting water to leak in every single place. As a substitute of admitting they broke it, they simply stated it began leaking.
I did not argue. As a substitute, I ended up shopping for a brand new faucet for about $380 and getting my man to repair it for an additional $100.
Winter Storms Can Be Damaging
After the heavy rains within the winter of 2023 and 2024, I additionally didn’t wish to cope with any potential leaks or downed timber within the yard for another yr.
My downhill neighbor had requested me years in the past to chop down a tree on the hill that might fall into their yard. So I employed tree trimmers and spent about $600 to prime the tree and lighten the load as a superb neighbor.
As well as, I had already frolicked fixing some west dealing with windowsill leaks from the skin, which was disclosed. I didn’t wish to cope with probably fixing these leaks once more after which probably dealing with roof points too.
So after a yr of renting the place, my tenants determined they needed to maneuver out. I felt like this was future telling me to promote.
2. Overleveraged And Outdoors My Danger Tolerance
I’ve been a San Francisco landlord since 2005. Throughout this time, I’ve skilled loads of complications. Because of this, I made a decision the utmost variety of rental properties I might comfortably handle myself was three within the metropolis.
I didn’t wish to rent a property supervisor as a result of I wouldn’t have a day job and I do know a whole lot of handymen from all my transforming initiatives. I can preserve properties myself with out paying a property supervisor a month’s price of hire hire as a price.
Nonetheless, I made a decision to swing for the fences in late 2023 and purchased a dream property on a big lot with a view of the Golden Gate Bridge. It had initially been available on the market in 2022, and I desperately needed to purchase it. However I didn’t come up with the money for on the time, so after a protracted interval of consideration, I let it go.
Then the itemizing agent contacted me once more the following summer time and stated they’d attempt once more at a cheaper price. I used to be intrigued as a result of my shares had rebounded, and so had my money place as a result of continued financial savings.
In the end, I purchased this property and rented out my previous home. However the issue was now I used to be managing 4 rental properties within the metropolis, which was one rental property above my consolation zone.
So I used to be primarily rolling the cube that nothing unhealthy would occur for a minimum of one yr.
The Southern California Fires Have been A Catalyst To Promote
When the horrible fires in Southern California destroyed a number of neighborhoods in a single day in January 2025, I made a decision I didn’t wish to check destiny any longer. These multimillion greenback properties simply disappeared in a single day.
Studies additionally stated State Farm had backed out of many householders insurance coverage insurance policies months earlier. So conceivably, some owners misplaced thousands and thousands and didn’t have insurance coverage to rebuild.
The fires jogged my memory of 2008 and 2009, once I misplaced ~40 p.c of my internet price that took 10 years to construct. In the meantime, some colleagues misplaced every part as a result of they used margin and had poor asset allocation and threat administration.
As a father to a 5 yr previous and 7 yr previous on the time, I used to be busier than ever. Desirous to spend extra time caring for my son is the primary motive I offered my different main residence in 2017 that was a rental for 3 years prior.
Couple that with the launch of Millionaire Milestones in Could 2025, and I merely needed to scale back threat publicity and focus extra on my craft.
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3. Blissful To Pay Down Debt
The best approach to pay down mortgage debt is to promote a house with a mortgage, not pay down bits and items of principal every time you will have further money stream. Though the rate of interest was solely 2.5 p.c, the mortgage quantity was nonetheless about $1.4 million. The 7/1 ARM was additionally expiring in 2027, so a minimum of I received a superb 5 years of an ultra-low price.
The rental revenue of $9,000 was good, however after paying the mortgage and property taxes, it received whittled right down to about $3,500 a month. At the least by paying the mortgage, I used to be additionally paying down about $2,500 a month in principal.
However the $3,500 a month in money stream, or roughly $6,000 a month in internet price progress, was not well worth the threat of proudly owning the property or the ache of sustaining it. Initially, I needed to hire out the home for $10,000 a month, however I could not discover anyone at that worth level.
The older I get, the extra I wish to pay down debt and decrease volatility. The triple profit to paying off a mortgage early with assured returns, elevated money stream, and larger braveness are fantastic.

4. Would Solely Promote If I Hit My Aspirational Goal Worth
Given I used to be bullish on the San Francisco housing market, I set a stretch worth for my house. I instructed my agent that if we didn’t hit that worth, I’d not promote the house. Expectations have been set.
That is how I helped guarantee I’d be glad with the sale and scale back my probabilities of vendor’s regret.
In the end, I received a preemptive all money supply with a ten day shut. The value exceeded my aspirational gross sales worth by $18,000 after a pair rounds of counteroffers. So I took it.
Nonetheless, I hoped to get a loopy worth that was $100,000 – $200,000 larger than my aspirational worth, however one other bidder was nowhere to be discovered. This was regardless of pinging the Prime Brokers Community listing a number of occasions over two weeks.
5. Had A Clear Plan For Reinvesting The Dwelling Sale Proceeds
After simplifying life with one much less mortgage and one much less monetary account to cope with, I got here up with a framework for learn how to reinvest the proceeds. My plan was to try to make a ten% return.
As a result of I used to be bullish on expertise and 4 p.c plus yielding Treasury bonds, I made a decision these have been the 2 areas I’d spend money on over the following six months. I initially allotted about 70 p.c of the house sale proceeds to the S&P 500 and particular person tech names, largely Google and Apple. Then I purchased particular person Treasury payments and Treasury bonds yielding between 4 p.c and 5 p.c.
I did not time the investments accurately as a result of I began in March 2025, a couple of month earlier than Liberation Day, when the markets tanked by as much as 20 p.c. Please watch out shopping for the dip too usually and too quickly as we head into one other correction. However I did hold investing by way of that interval, and the markets in the end recovered to the place they’re right this moment.
As well as, through the late summer time, I made a decision to take a position $191,000 of money and maturing Treasury payments into Fundrise’s enterprise product, which ended up rising by 43.5% for the yr. I had a realization that if I used to be keen to take a position $250,000 in every kid’s 529 plan, then I ought to have the boldness to take a position an analogous quantity within the very expertise which will make life harder for my youngsters.
To date, the house sale proceeds have exceeded my 10% goal return. Nonetheless, I might simply hand over rather a lot, if not all, of the features within the coming yr. Time will inform.
6. Tax Free Exclusion Quantity Was There To Take
By renting out the property for just one yr and dwelling in it for 4 of the previous 5 years, I used to be in a position to take full benefit of the $500,000 tax-free capital features exclusion for married {couples}.
If I had discovered one other tenant in early 2025, there was probably a 75% probability they’d keep longer than one yr, particularly in the event that they have been a household. The longer I rented out the property, the larger the danger of falling exterior the “two out of the final 5 years” ownership-and-use check required to qualify for the total exclusion.
As well as, any non-qualified use (durations when the property is rented after 2008 and never used as a main residence) would start to scale back the eligible tax-free exclusion on a prorated foundation as soon as the property now not glad the two-out-of-five-year rule.
7. Nonetheless Have Publicity To San Francisco Actual Property
Lastly, I instructed myself that even when west facet house costs continued to understand after promoting, I nonetheless owned properties within the space that might proceed to understand as nicely. I simply would not make as a lot from my actual property holdings.
In the end, if we relocate to Honolulu in 2029, we wish to promote two or three properties in San Francisco to scale back our obligations. If this was our solely rental property, we’d not have offered.
You Can not Get The Timing Proper Each Time
Looking back, I want my tenants would have given their discover on the finish of 2025 as a substitute of on the finish of 2024. Yet another yr of property appreciation of 5% – 10% would have been good. It was a fantastic house for a household of 4 or 5 making the standard twin revenue tech family revenue after 10-15 years of expertise.
It was priced barely above the frenzy zone, which supplied comparatively good worth. However I felt that in time, the frenzy zone would increase to incorporate this property as nicely.
However I additionally overlook how rather more stress I’d have had sustaining this property, particularly if it had a leak, a tree fell on it, or a tenant began a fireplace. The truth is, I drove by the property in the future and noticed roofers changing a portion of the roof. So possibly one thing occurred. I’m not positive.
Immediately, my asset allocation is nearer to my desired 35 p.c in public shares, 40 p.c in bodily actual property, and the remaining in enterprise capital, bonds, collectibles, and money. Because of this, I really feel extra at peace that it doesn’t matter what occurs, every part will likely be manageable and fixable.
It additionally feels nice to not must pay over $30,000 a yr in property taxes for this one house alone. I want there was much less corruption and extra effectivity within the San Francisco authorities. Fortunately, situations appear to be bettering with our new mayor.

Grateful For The Property And The Time We Had
This house took nice care of us for 3 and a half years through the coronary heart of the pandemic. It gave us extra space after we wanted it most. Our daughter was born eight months earlier than we moved in, and our house on the time was going by way of a closely delayed downstairs rework.
I will likely be ceaselessly grateful for its service. Come to consider it, I’d have been high-quality promoting the property for a similar worth I bought it for, which might have resulted in a couple of 5 p.c loss in spite of everything charges, switch taxes, and fixes. The home saved us throughout probably the most attempting occasions.
So as a substitute of viewing the home sale purely as an funding that might have made us much more cash, I now view it as a stable way of life funding throughout a tricky time. It simply occurred to have additionally made us some cash.

Extra Passive Investments Over Time
There was over three years of underbuilding or no constructing in lots of elements of the nation. Provide will begin getting absorbed, and there ought to be rental stress throughout the nation going ahead. I’m already seeing 10 p.c yr over yr hire will increase right here in San Francisco.
The older I get, the extra I wish to simplify life. I’m pleased to reinvest my rental property proceeds into 100% passive investments like shares, bonds, and personal actual property as a substitute. My youngsters are nearly midway out of the home, and I don’t wish to spend any extra time than essential managing leases.
Readers, have you ever gone by way of an expertise the place you offered a property and the market stored going up, up, and up? Did you consider costs would proceed to rise after promoting? How did you deal with the scenario and nonetheless profit?
Strategies
With max volatility again within the inventory market, contemplate Fundrise, a platform that permits you to passively make investments and diversify into residential and industrial industrial actual property. With over $3 billion in personal belongings underneath administration, Fundrise focuses on properties within the Sunbelt area, the place valuations are decrease and rental yields are typically larger. Fundrise is a long-time sponsor and I’ve invested over $500,000 in its merchandise.
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