Good morning, Marc,
With all of the receipting and reporting you must do that week, it’s straightforward to neglect crucial a part of the fundraising course of: thanking.
Okay. The second most essential. Asking is clearly extra essential.
However thanking is massively essential.
Survey after survey exhibits the highest motive donors don’t give a second time: they by no means realized their first present made a distinction.
One of the best ways for donors to comprehend their present issues? THANK THEM.
Thanking doesn’t should be costly. It may be handwritten thanks notes.
Or precise cellphone calls. (Generally you’ll merely be leaving a message.)
All you must say is:
Hello [donor name],
Thanks a lot to your present final 12 months. We couldn’t do [your impact] with out assist of beneficiant individuals such as you.
Thanks,
[Your name]
That’s it.
Should you’re a board member, begin with “My identify is _____. I’m on the board of ______ and the employees tells me you made a present final 12 months. Thanks a lot…” then proceed with the remainder of the script above.
Longtime fundraising skilled Jay Love says the most effective use of an Government Director’s or CEO’s time is thanking. He recommends taking the greenback quantity of all final years donations and dividing that by the variety of donors. This helps you determine an “common present dimension.”
In response to Jay, an Government Director/CEO ought to name to thank everybody who offers over the typical present say.
When that turn into 50% of an Government Director’s or CEO’s day, each work day, solely then are you able to look to delegate it to employees or others.
Thanking is that essential.
So block time in your calendar now to thank.
What when you make a name and the donor truly solutions? I give an extra script on this thank you script web page.
