Our new report is right here, with unique occasion fundraising insights from 500+ charities that will help you hit your targets quicker.
In 2025, JustGiving fundraisers raised an unbelievable £235 million via organised sporting and health occasions – a 6% enhance 12 months on 12 months.
To know what’s driving this unbelievable progress, we created the 2026 Occasion Fundraising Snapshot, our new report combining recent findings from our survey of almost 600 charities, plus the most recent fundraising knowledge and developments from JustGiving, so you may see what’s working now.
Inside, you’ll discover…
- What’s serving to charities attain (and exceed) occasion targets proper now
- Probably the most beneficial and fastest-growing occasions and distances
- The largest challenges groups face and the way they’re overcoming them
- How charities are shaping their occasion budgets and portfolios in 2026
- Reveal your charity’s occasion profile: are you a Champion, Striver, or Consciousness Builder?
Obtain now for the total findings or hold studying for a fast preview.
Obtain the free 2026 Occasion Fundraising Snapshot now
Uncover what’s working, see the place different charities are succeeding, and make 2026 your finest 12 months but. Get it free now.
Sporting and health occasions are most useful
Sporting and health problem occasions dominate portfolios and 59% of charities rank them as essentially the most beneficial sort of occasions.
Practically 60% of charities are rising their funding in multi-charity occasions (MCEs) just like the Manchester Marathon, Hackney Half Marathon, and London to Brighton Cycle Journey due to the revenue they ship.
Operating stays the highest exercise, elevating £139 million alone on JustGiving and accounting for almost half of all occasion fundraising pages on the platform.
Get the free report to seek out out which distance is hottest, which brings in essentially the most donations, and which is rising the quickest (all three are completely different!)
Get the 2026 Occasion Fundraising Snapshot now →
Management is a catalyst for progress
Management backing is without doubt one of the strongest predictors of success. 71% of charities with management buy-in exceeded their fundraising targets, in comparison with simply 38% with out.
It usually unlocks funds, time, and confidence to check and scale occasion portfolios. Charities with sturdy help are additionally extra prone to set clear targets, in flip rising their likeliness of success.
Get the free report back to find out how Endometriosis UK doubled their occasion revenue by beginning small, proving demand, and holding management engaged.
Get the 2026 Occasion Fundraising Snapshot now →
Charities’ challenges and most fun alternatives
Value-of-living pressures high the record of challenges for charities, adopted by rising occasion prices, shrinking budgets, and workers burnout.
Regardless of these challenges, 78% of charities say occasion fundraising is crucial to their technique. JustGiving knowledge exhibits folks proceed to fundraise and donate, even in robust occasions, exhibiting sturdy public dedication to supporting good causes.
Rising developments like fitness-based occasions (together with new codecs like Hyrox), digital occasions, and AI instruments supply new methods to interact supporters effectively.
Get the 2026 Occasion Fundraising Snapshot now →
Another factor…which sort of occasion fundraiser are you?
With this a lot perception from charities, we have been capable of dive even deeper and establish just a few patterns in all of it, which introduced three classes of charities:
- Occasion Champions
- Occasion Strivers
- Consciousness Builders
Every have their very own widespread challenges, keys to success, and likeliness to run a sure variety of occasions. By aligning your organisation with one in all these teams, it will possibly vastly assist to establish your finest alternatives for 2026!
Unique insights to your charity
Get the free 2026 Occasion Fundraising Snapshot
Get the important thing knowledge, actionable insights, and high alternatives to your occasions in 2026.
