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Thursday, March 5, 2026

Making Finance Work for Ladies for 45 Years | Apurva Zhagade


To have a good time Ladies’s World Banking’s forty fifth anniversary, we’re showcasing the voices of people from all over the world who’ve formed and touched Ladies’s World Banking journey since its inception in 1979 to in the present day!    

These are tales from throughout Ladies’s World Banking’s attain from the ladies we serve and our prospects, to allies and ladies in management who’ve contributed to girls’s financial empowerment and monetary inclusion.  

For Apurva Zhagade, the journey towards monetary independence started with one thing as easy—and as highly effective—as a superb meal. 

Residing in Gimhavane village in India, Apurva is a spouse, a mom of two, and now, the proud proprietor of a small resort enterprise. However only a few years in the past, she was getting ready do-it-yourself meals for group occasions, incomes reward for the standard and care that went into each chunk. Inspired by native Lions Membership members who constantly advised her, “In case your meals tastes this good, why don’t you begin one thing by yourself?” Apurva took a leap that might not solely change her life but additionally reshape the way forward for her household. 

This isn’t only a story about one lady’s willpower—it’s a window into the challenges and alternatives going through thousands and thousands of girls entrepreneurs throughout India. 

India is residence to the most important variety of under- and unbanked girls on the planet. With out entry to formal monetary companies like inexpensive credit score, their capability to develop companies, handle dangers, or get better from setbacks stays restricted. This monetary exclusion is not only a missed alternative for particular person girls—it constrains the resilience and financial potential of complete communities. 

Ladies’s World Banking, in partnership with the Small Industries Improvement Financial institution of India (SIDBI), is working to alter that. Collectively, they’re piloting the Prayaas mortgage—an answer designed particularly for girls like Apurva. The Prayaas mortgage gives collateral-free, inexpensive financing to girls entrepreneurs in rural India, bundled with enterprise registration help, coaching on digital funds, bookkeeping, and steerage on good credit score habits. 

For Apurva, entry to this sort of financing was transformative. With a small mortgage obtained by means of her Self-Assist Group (SHG) and financial savings from her husband, she was capable of flip her ardour right into a resort enterprise that now helps her complete household. “Our kids’s training and all different bills rely upon my revenue,” she shares. 

However the path hasn’t been simple. Local weather shocks like cyclones and floods are a harsh actuality for Apurva and many ladies entrepreneurs throughout the area. “The primary day we began the resort upstairs, I confronted an enormous setback attributable to a cyclone. Nothing was left—solely 4 partitions stood,” she recollects. Seasonal floods disrupt her enterprise for practically 4 months annually, bringing not solely monetary pressure however emotional stress as properly. 

Globally, three out of 4 girls with insufficient monetary companies stay in climate-vulnerable areas. For ladies like Apurva, this makes entry to dependable credit score not nearly enterprise development—it’s about survival. 

What makes the Prayaas mortgage stand out is not only the financing itself however the velocity and accessibility of the method. “We are able to get the mortgage in a short time, inside one to 2 days, and the curiosity is low,” Apurva explains. “Many individuals in my village have benefited from this.” 

Right this moment, Apurva stands as a task mannequin for different girls in her group. “If now we have cash, we are able to confidently purchase even when it’s a small factor,” she says.

Her story is proof that with the suitable monetary instruments, girls don’t simply survive—they thrive. 

Ladies’s World Banking is devoted to financial empowerment by means of monetary inclusion for the practically one billion girls on the planet with no or restricted entry to formal monetary companies. Utilizing our subtle market and shopper analysis, we flip insights into actual motion to design and advocate for coverage engagement, digital monetary options, office management applications, and gender lens investing.       

As a part of our present technique, we’ve helped present over 86 million girls in rising markets entry and use of monetary services and products which might be reworking girls’s lives, households, companies and communities, and driving inclusive development globally.    

Assist us attain the practically billion girls nonetheless excluded from the formal monetary system. Donate now. 



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