When Jana Put up founders Serzhan Tokay, Bolatbek Dalelkhanuly, and Almas Rysbekov launched their enterprise in 2022, the prospect of formally partnering with the mega-platform PinDuoDuo and Alibaba and delivery over 5 million parcels in three years appeared possible, however extraordinarily difficult to implement. At the moment the Kazakhstan market was simply starting to recuperate from the pandemic: client demand was reviving, small and medium companies have been progressively getting again on their toes, and e-commerce and logistics have been reaching new ranges of progress regardless of the difficult macroeconomic and geopolitical state of affairs. In the course of the lockdown, folks had grow to be accustomed to the comfort and affordability of buying by apps, and the recognition of digital and supply companies grew, changing into a sustainable development.
At the moment, Jana Put up represents 6.5 billion tenge (about USD12 million) in investments, a extremely certified crew of 200 folks, the capability to type 4 million parcels monthly, 500 branches in Kazakhstan, 500,000 customers, two trendy sorting facilities, over 2,000 jobs in Kazakhstan alone, and enlargement into the markets of Kyrgyzstan, Uzbekistan and Turkmenistan. All of that is the end result not solely of the numerous efforts of quite a few professionals but in addition of sound goal-setting. The corporate’s founders outline the mission of the corporate merely: to empower folks by the digitalization of Kazakhstan’s logistics system. This says all of it. Jana Put up has been dedicated to the longer term from the very starting, all the time centered on folks, growing its enterprise by serving to them to get pleasure from a snug buying expertise whereas saving cash.
This strategy is essentially as a result of Jana Put up’s European roots. Francisco Parrilla, a consultant of Portola Cyprus Restricted, admits that an important factor in such a enterprise is how successfully the enterprise mannequin is constructed and thought out, in addition to the success and timeliness of the strategic choices made by administration. All of that is current within the Jana Put up undertaking.
That is particularly related within the context of Kazakhstan’s improvement of worldwide commerce relations. Thus, talking at a gathering of the Kazakh-Chinese language Enterprise Council on September 2, 2025, Kazakh President Kassym-Jomart Tokayev emphasised that Kazakhstan “absolutely helps and actively participates within the implementation of President Xi Jinping’s world initiative, ‘One Belt, One Highway.’” Among the many key areas are transportation and logistics. Tokayev additionally famous that Kazakhstan accounts for roughly 85 p.c of floor transit visitors between China and Europe, and that with the addition of second tracks on the Dostyk-Moiynty railway part, the hall’s capability will improve fivefold. This context makes the event of logistics operators, notably within the non-public sector, extraordinarily important – not just for competitors but in addition as a contribution to financial diversification, stability, and regional revenue progress.
The key to Jana Put up’s reputation in Kazakhstan lies within the velocity and ease of its companies. Its intuitive and interactive portal permits prospects to simply order items from Chinese language marketplaces resembling Pinduoduo, 1688, Temu, TaoBao, and JD.com, after which observe their supply in actual time. Greater than 2 million prospects go to the app each day, and lots of of them need not solely to purchase but in addition to collaborate.
“Our objective is to develop an ecosystem with small and medium-sized companies, creating jobs and opening up new alternatives. We offer our companions – in Kazakhstan, Uzbekistan, and Kyrgyzstan – with dependable progress prospects and ready-made IT options. This manner, we impression not solely the market but in addition folks’s lives, which absolutely displays the corporate’s mission,” explains CEO Almas Rysbekov.
Rising from a shared dream of a socially vital enterprise, Jana Put up has been coaching native entrepreneurs in e-commerce since its launch. Greater than 280 franchise branches have already opened throughout Kazakhstan, Uzbekistan, and Kyrgyzstan. The branches make the most of a technologically superior zero-touch buyer mannequin and provide extraordinarily quick order achievement. Multi-million investments are being directed into the development of a logistics heart in Almaty, scheduled to grow to be operational in 2026.
Increasing logistics actually requires intensive infrastructure: warehouses, branches, transportation companies, IT options and customer support help. Jana Put up is thus stimulating the event of transportation, storage, and employment within the service sector. It’s price noting that the nation already advantages from the established enterprise processes of the nationwide operator, which units business requirements and offers a stable basis for the market’s improvement.
Jana Put up can also be able to share its expertise and scale its IT startup. Particularly, the corporate is actively working to implement trendy options for monitoring, optimizing supply routes, and enhancing total course of effectivity. It is usually always enhancing its cell app, accessible on Google Play and the App Retailer.
It’s notable that Jana Put up incorporates enterprise course of parts just like these of the state operator KazPost. This contains making use of service requirements at pick-up factors in addition to shopper interfaces, enabling the corporate to compete within the logistics market not solely on value but in addition on service high quality. Importantly, Jana Put up not solely delivers items but in addition interacts with the regulatory surroundings, serving to its Chinese language companions correctly enter the Kazakhstan market. The corporate advises them on registration, customs, taxes, and import laws, and makes interfaces and directions accessible, serving to them adjust to authorized necessities and requirements, thereby decreasing the “casual prices” related to violations, fines, and the chance of return or blocking of products.
In Central Asia, traders have an interest not solely in Kazakhstan however in all the area, which immediately primarily represents a “blue ocean” strategically situated between Europe, Asia, and the Center East. All this offers Kazakhstan with direct entry to the primary markets of the Eurasian Financial Union, in addition to China and the Caspian area.
Thus, Jana Put up’s financial significance extends far past its courier service. The corporate is an element of a bigger course of by which Kazakhstan is growing new progress drivers: logistics, digital commerce, integration with world provide chains, a shift towards innovation, and a discount in dependence on uncooked supplies. Firms like Jana Put up are usually not simply native startups but in addition function important hyperlinks between world megaprojects. Their success demonstrates Kazakhstan’s potential not solely as a transit hub but in addition as a growing platform for companies and commerce in Central Asia.
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