Shuhana Zareen from Endometriosis UK shares how the charity doubled their problem occasion earnings in only one 12 months.
Occasion fundraising is about to increase in 2026. Regardless of the challenges dealing with charities, fundraising isn’t slowing down, particularly in organised sporting and health problem occasions.
As a part of our 2026 Occasion Fundraising Snapshot analysis, Shuhana Zareen from Endometriosis UK shared how they took their problem occasion earnings from £123,000 to £252,000 by…
- Choosing the proper occasion combine
- Creating superior supporter experiences
- And securing senior management buy-in
Maintain studying for an summary of our dialog (and the way you should utilize these methods too).
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Choosing the proper fundraising occasions
The right combination of occasions will help develop your trigger, serve your supporters’ pursuits, and profit from the funds you’ve gotten.
69% of charities say operating occasions are essentially the most useful for his or her trigger, and Endometriosis UK prioritises their funds towards shopping for areas for bigger core operating occasions like London Landmarks Half Marathon and Nice North Run.
From there, they lengthen their attain by partnering with organisations like Run for Charity and Motion Problem for smaller occasions of their native space. The charity can be completely happy to trial new occasions, even these primarily based on supporters’ requests.
“[Fundraisers are] capable of contact us straight and say, “I’ve truly had my very own house on the Loch Ness Marathon, and I might like to see Endometriosis UK there.” We trialled the smallest bundle and that labored rather well.”
Management buy-in helps attain fundraising targets
Our report reveals that groups with management help are almost twice as more likely to attain or exceed their fundraising targets.
Endometriosis UK’s tradition of robust management purchase‑in was shaped by beginning small and proving their progress over time. In 2022, that they had 10 charity locations in London Landmarks Half Marathon however grew a ready listing of 102 folks: clearly a significant alternative! Now in 2026, the charity has 41 areas, enabling much more folks to boost cash for them.
Shuhana and staff showcase progress by sharing weekly updates on areas crammed and earnings generated, and all the time maintain occasions excessive on the agenda.
Stewardship makes a distinction
Endometriosis UK says enhancing their stewardship is what’s helped them develop essentially the most. Right here’s what that appears like for the charity’s cornerstone occasions like London Landmarks Half Marathon:
- A fundraiser welcome pack containing extra in regards to the charity, the marketing campaign, JustGiving’s fundraising ideas, and an invitation to the charity’s WhatsApp Group.
- A nine-email stewardship journey sharing the primary fundraising deadline, minimal targets, and incentives for fundraisers to satisfy their targets.
- Endometriosis Motion Month is the charity’s month-long occasion devoted to preserving fundraisers motivated, together with in-person fundraiser meetups.
“We see plenty of repeat fundraisers….and I feel that additionally reveals us that the stewardship is working. It’s a very optimistic final result to see that long run relationship.”
Rising from £123,000 to £252,000 over the previous 12 months…isn’t that unbelievable?! The charity’s story gives an actionable blueprint for small groups seeking to develop with fundraising occasions in 2026.
However the above is only a snippet of the complete story! There’s way more from Endometriosis UK in our 2026 Occasion Fundraising Snapshot report, together with…
- The targets they set for fundraisers in London Landmarks Half Marathon
- The incentives that inspire fundraisers to boost extra
- The digital channels they use to attach fundraisers with one another
Get the brand new report now for all this, plus the important thing information, actionable insights, and high alternatives on your occasions in 2026.
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