Perhaps you keep in mind the Boss Corollary to Brooks’ First Legislation of Fundraising Effectiveness:
The extra your boss hates the fundraising, the higher it’ll do.
That inverse relationship between fundraising effectiveness and boss-love additionally applies to colleagues are usually not the boss. Which results in these corollaries to the First Legislation:
Corollary #1
There isn’t any fundraising venture so good that it could actually’t be fully destroyed by an accountant.
Corollary #2
Or by a lawyer.
Predator Consciousness Aspect Word to Corollaries #1 and #2
When you sleep or eat, the accountants and/or attorneys are actively looking for profitable fundraising tasks to destroy.
Corollary #3
In case your program individuals like your fundraising, it’ll fail.
Corollary #4
Essentially the most profitable fundraising marketing campaign you create will trigger an emergency assembly of the board about what they need to do to maintain it from ever occurring once more.
The reality is, profitable fundraising is so squarely aimed toward donors that it’s just about assured to overlook people who find themselves not donors, particularly insiders. But in addition non-insiders who are usually not donors. Which brings up Corollary #5 (which can also be a corollary to the Fifth Legislation of Fundraising:
Essentially the most devastating and articulate complaints from the general public about your fundraising will come from individuals who have by no means donated, and by no means would donate it doesn’t matter what you do.
Fundraising that works is for and about donors.
Extra Legal guidelines of Fundraising
(This publish first appeared on September 25, 2019.)
