Considered one of my favourite methods to save cash on engagement rings is by making the acquisition from an on-line jeweler. They don’t have overhead bills like renting actual property and paying retailer staff, so that they’re typically capable of cost a a lot cheaper price.
My favourite on-line jeweler is James Allen. Not solely do they provide decrease costs 12 months spherical, however they allow you to customise most jewellery items — together with engagement rings. In addition they offer you a 360 viewer, so you possibly can see what your ring would appear like from any angle earlier than making your buy.
On high of already decrease costs, they run some fairly nice Black Friday gross sales in the course of the vacation season. Proper now, the Black Friday sale is already stay by way of November 30. Listed below are the small print about all of the Black Friday gross sales, previous and current.
No Early Black Friday Sale in 2025
James Allen sometimes runs an Early Black Friday sale from mid- to late-October. Final 12 months, they gave us 25% off sitewide by way of October 28, 2024. This was fairly in step with years previous, besides in 2023 when there have been greater proportion reductions — however solely on a number of choose gadgets.
In 2025, although? There was no Early Black Friday Sale. You needed to watch for the massive day itself. Fortunately, that day is already right here.
How lengthy does it take to get a hoop from James Allen? Usually, engagement rings ship inside 7 to 21 days. However that timeline can fluctuate relying on the manufacturing schedule of your ring.
Black Friday Sale Reside NOW: As much as 20% off choose gadgets by way of November 30
The James Allen Black Friday Sale is formally stay! It’s operating Nov. 21 — Nov. 30, 2025 this 12 months, so hop on the financial savings whereas they final.
This 12 months, you possibly can store choose gadgets for as much as 20% off whereas the Black Friday Sale is stay. A number of the reductions can be much less, and never the whole lot listed on their ‘offers’ web page is discounted.
I’ve to be completely trustworthy – that is fairly totally different from final 12 months. In 2024, James Allen provided 40% off sitewide, with a number of choose exceptions. To be truthful, that sale was fairly the outlier – it was the perfect one which ran within the 10+ years I’ve been watching the corporate. Previous to 2024, gross sales have been sometimes both 25% off sitewide, or 25% off engagement rings solely.
So whereas this 12 months’s sale will not be as earth-shattering, it’s not terribly far off from years that weren’t 2024. And as much as 20% off of one thing as costly as an engagement ring can add as much as huge bucks whenever you take a look at the greenback quantity. You’ll be able to nonetheless discover a whole lot in the event you take the time to look. James Allen already tends to supply costs decrease than conventional brick-and-mortar jewelers, and the truth that you possibly can customise your engagement ring actually ups the choices in comparison with the usual.
Plus, in the event you order from this sale, you can have your ring in time to suggest over the December holidays! On the time of writing, many gadgets are delivery by December 2, 2025.
PRO TIP: Gross sales run in Japanese time. Which means in the event you’re in California, technically the Black Friday sale will finish at 9p on November thirtieth.
James Allen Cyber Monday Sale 2025
Up till 2023, the James Allen Cyber Monday sale was an identical to the Black Friday and Early Black Friday gross sales.
However in 2024?
The opposite gross sales have been solely 25% off whereas the official Black Friday sale was 40% off.
And in 2025, there wasn’t even an Early Black Friday Sale to start with. So we actually don’t know what’s going to occur with Cyber Monday — or if there’ll even be a Cyber Monday Sale in any respect.
Which means ready to make your buy is somewhat little bit of a bet. Given the uncertainty, my recommendation can be to store now, however I’ll preserve you up to date as Cyber Monday gross sales go stay.
Completely satisfied financial savings, and I hope they are saying ‘sure!’
