Air Miles program members can proceed to make use of their collector playing cards, and their miles will robotically convert to “Blue Factors” at an equal worth upon this summer time’s launch, with no motion required. BMO Air Miles credit score and debit card holders also can proceed utilizing their playing cards uninterrupted and can obtain extra program particulars within the coming months.
BMO revamps Blue Rewards with less complicated, personalised perks
The financial institution mentioned Blue Rewards will function a simplified reserving expertise for flights, lodges, and automobile leases powered by Expedia Group. It can additionally construct on current adjustments, together with the flexibility to earn factors on grocery and meals deliveries when in-store receipts are scanned utilizing the Blue Rewards app, in addition to bonus factors at most grocery retailers and wholesale golf equipment throughout Canada.
“Blue Rewards utterly reimagines the loyalty expertise with the shopper on the centre,” mentioned Mathew Mehrotra, group head of Canadian private and enterprise banking at BMO, in a information launch. “With a digitally enabled platform, we’re making one among Canada’s most celebrated loyalty applications even higher by delivering less complicated, versatile, extra personalised rewards for collectors and serving to them make actual monetary progress every single day.”
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Scotiabank Gold American Specific Card
Earn as much as 6 Scene+ factors per $1 spent and save on international transaction charges.
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Shell leaves Air Miles for Scene+ loyalty program
BMO acquired the Air Miles program in 2023 for US$160 million after its U.S. dad or mum firm LoyaltyOne Co. filed for chapter. It is without doubt one of the oldest and largest loyalty applications in Canada, with round 10 million energetic customers on the time of the acquisition. Collectors earn Air Miles by taking part shops, providers, and cost playing cards, which might be redeemed for “aspirational rewards” like merchandise, journey, occasions, and sights.
In the meantime, Shell Canada introduced Monday its long-standing partnership with Air Miles is about to conclude, because the gasoline firm is as an alternative becoming a member of up with the Scene+ loyalty program. Scene+ has greater than 15 million members and is owned by Scotiabank, Empire Co. Ltd., and Cineplex Inc.
By bringing Shell on board, members will be capable of earn factors after they go to one of many gasoline firm’s 1,400 gasoline station and comfort retailer areas throughout Canada. The brand new providing is about to roll out in Alberta on March 3 and broaden throughout Canada on Might 26. That partnership will even see Scotiabank and Tangerine purchasers with eligible cost playing cards save at taking part Shell areas. Shell prospects can proceed to earn and redeem Air Miles by March 2 in Alberta and Might 25 in the remainder of Canada.
“We listened to our members after they instructed us they wished a gasoline loyalty companion,” mentioned Tracey Pearce, president of Scene+. “As a frontrunner within the gasoline trade, Shell is a perfect companion for our ecosystem.”
Blue Rewards provides new companions, retains 400+ manufacturers
Air Miles had misplaced a string of different huge retailers in Canada through the years main as much as its sale to BMO.
BMO mentioned Blue Rewards collectors will proceed to earn factors at greater than 400 manufacturers. It mentioned new Blue Rewards program companions embody Porter Airways and Accor Group resort manufacturers similar to Fairmont Accommodations and Resorts. Different new companions embody Instacart and MTY Group eating places, similar to Thai Specific, Baton Rouge, Pizza Delight, Allo Mon Coco, Sushi Store, Mr. Sub, Manchu Wok, Mucho Burrito, and Jugo Juice.
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