Do you wish to learn to begin a worthwhile Etsy enterprise promoting candles with print-on-demand? Print-on-demand candles could be a good way to promote distinctive and giftable merchandise on-line with out having to handle stock or ship orders your self. This implies you possibly can run this work-from-home enterprise out of your laptop computer, which is one cause so…
Do you wish to learn to begin a worthwhile Etsy enterprise promoting candles with print-on-demand?
Print-on-demand candles could be a good way to promote distinctive and giftable merchandise on-line with out having to handle stock or ship orders your self. This implies you possibly can run this work-from-home enterprise out of your laptop computer, which is one cause so many individuals are fascinated by it.
In the present day, I’m excited to share one other interview with Emily Odio-Sutton. I beforehand featured her on Making Sense of Cents in How I Make $7,500 Month-to-month Promoting Print-On-Demand Presents, and readers actually liked studying about her Etsy enterprise.
Since then, Emily’s store has grown much more. She has now bought greater than 22,000 candles on Etsy and her total Etsy store income has now handed $900,000 (with candles bringing in over half of her gross sales).
On this interview, Emily talks about:
- How she obtained began promoting on Etsy
- Why she determined to promote candles
- How print-on-demand candles work
- How a lot it prices to get began
- How a lot a newbie could possibly make
- Ideas for locating product concepts, pricing candles, and getting discovered on Etsy
- What new sellers ought to know earlier than opening their store
When you’ve ever thought of beginning an Etsy store otherwise you’re interested in promoting candles on-line, this interview is filled with useful ideas and newbie recommendation.
I additionally suggest signing up for her free dwell workshop How Emily Made $900,000+ in Her Etsy Store. You’ll be taught what’s working for her proper now, a blueprint for getting began as a brand new print-on-demand vendor, and also you’ll additionally be capable to ask questions on the finish that she is going to reply dwell. And, this webinar isn’t just about candles. It additionally goes over ornaments, tote baggage, journals, mugs, and different print-on-demand objects you possibly can promote.
How I Promote Print-On-Demand Candles on Etsy
If you wish to learn to begin a print-on-demand enterprise promoting candles, this interview is for you.
1. Are you able to inform us a bit about your self and the way you first obtained began promoting on Etsy?
I’m a mother to 2 younger women with a background in increased training. When my daughter was on the brink of begin kindergarten, I used to be apprehensive about how we might juggle the elementary college schedule with two full-time jobs. Additionally, my husband and I had scholar loans that we needed to repay sooner slightly than later! That’s after I began scrolling by social media late at evening and stumbled throughout just a few side-hustle alternatives. I began by reselling merchandise on Amazon, however quickly realized that wasn’t an awesome match for me, as I didn’t need our home overflowing with stock or spending tons of cash up entrance.
At some point, I got here throughout a YouTube video about promoting print-on-demand on Etsy, and I used to be hooked. What I liked a lot in regards to the print-on-demand alternative is that you simply didn’t need to retailer any stock. It had a low startup value, and I may do every thing from my laptop computer, which made it good for me as a busy mother operating between college pickups and different appointments. As my New Yr’s decision, I used to be decided to make it work. I gave myself six months to make it profitable, and that’s the place my story began!
2. What made you determine to promote candles particularly?
After I first began my print-on-demand store, I used to be targeted totally on t-shirts and sweatshirts as a result of that’s what a lot of the YouTube content material was about. I used to be having some success and had even had my first bestseller, which was wonderful, however as I continued my analysis, I noticed there have been different print-on-demand merchandise with a lot much less competitors and required much less graphic design work than t-shirts did.
At some point, I got here throughout promoting candles on Etsy and listed my first one, simply as a check. I used to be blown away that that candle really bought that very same evening! That’s after I realized there was a ton of potential on this house on Etsy!
3. How a lot have you ever made promoting candles on Etsy, and what has your progress appeared like over time?
I only in the near past pulled all my statistics, and I couldn’t consider the numbers!
I’ve bought over 22,000 candles with gross sales over $500,000. I’ve bought over $900,000 on Etsy, so candles have been an enormous a part of my Etsy gross sales!
My first yr, my gross sales really exploded as soon as I began promoting candles in my store. Annually, I’ve a serious peak in candle gross sales within the spring & throughout the vacation season. And every year, my store has persistently finished effectively over six figures!
This yr, my store is definitely up over 70% in income in comparison with final yr, too! The potential is actually countless on Etsy!
4. How a lot can a brand new individual make promoting print-on-demand candles?
Candles are one in every of my favourite merchandise for brand spanking new sellers beginning out on Etsy. I really like them as a result of they’re easy to design, extremely giftable, and Etsy patrons love coming to the platform to purchase particular, distinctive presents.
Each vendor has a unique journey, and their gross sales will look totally different from the following individual’s, however there are new outlets promoting candles on Etsy which might be making massive gross sales. For instance, the opposite day I used to be learning a store that’s solely 4 months outdated and has remodeled 2,100 gross sales by solely promoting candles.
5. What’s print-on-demand, and what’s a print-on-demand candle? Do you want to carry any stock in any respect?
Print-on-demand is a success technique for the merchandise in your Etsy store. Mainly, what which means is you create a design for the candle, add it to a candle with a print provider like Printify, after which publish it to your Etsy store. When that product is bought, Printify will deal with all printing, packaging, and transport of that candle to the client.
The very best half is you don’t want to hold any stock in any respect, and also you don’t pay for any merchandise till they really promote! I really like this as a result of it means it’s been very low-risk for my household and me, and I’ve been in a position to develop an actual, sustainable enterprise.
6. How a lot does it value to get began with print-on-demand candles?
One of many issues I really like about print-on-demand is its low startup value!
To get began promoting print-on-demand candles, you would want to open your Etsy store (which usually has a small payment of round $29), a Canva account (a free account works for candles), and a free Printify account.
Additionally, I like to recommend not less than one Etsy analysis instrument to search out out what Etsy patrons are searching for! These instruments usually vary from $6 to $30 per 30 days.
Usually, I inform new sellers that they will begin their Etsy store for underneath $50!
7. How do you give you product concepts that folks will really purchase?
Determining what Etsy patrons need is a key a part of the method! Studying learn how to analysis what is going to promote is likely one of the most essential steps. I all the time inform new sellers, “Don’t open Canva till you have got finished your analysis to determine what Etsy patrons are searching for!”
Relating to promoting giftable print-on-demand merchandise on Etsy, we all the time wish to take into consideration the particular individual and event for which we’re making that product.
For instance, if we’re promoting a commencement candle, we wish to be extra particular about what sort of commencement. Is it a nursing college commencement reward? Is it a highschool commencement reward? These are the essential issues to analysis and decide earlier than designing your product.
Getting particular along with your viewers is essential to standing out as a brand new store. With candles, we wish to use phrases that resonate with that buyer in order that they really feel an emotional connection! My objective is to all the time create a product that they will’t go down the road and purchase at a sequence retailer!
8. How do you worth your candles?
Printify has an awesome pricing instrument proper on their web site that makes it simple to learn to worth your candles. I usually suggest that sellers have not less than a 30% revenue margin, which is feasible with print-on-demand candles!
Additionally, I like to recommend charging for transport, as transport prices for candles could be a little increased than for different merchandise.
9. How do clients often discover your store and your candles?
Virtually all of my gross sales come organically by Etsy purchaser searches and search engine optimization! As I discussed earlier than, getting particular along with your buyer is tremendous essential. It’s a lot simpler to face out with a nursing college commencement candle than with a generic candle.
10. Can somebody with no pc expertise begin a print-on-demand enterprise promoting candles?
Actually, sure…with the understanding that you simply’re nonetheless going to be taught a LOT alongside the best way!
You undoubtedly don’t have to be techy or a designer to begin. Instruments like Canva now make it so a lot simpler than it was once. However I by no means need somebody to assume they will simply leap in and know every thing instantly.
There’s all the time a bit little bit of a studying curve, determining Etsy, creating listings, and making easy designs. None of it’s onerous, it’s simply new!
You don’t want a bunch of expertise; you simply have to be prepared to determine it out as you go.
11. What are the most important challenges with promoting candles on Etsy?
The most important one I see is new sellers being manner too broad. They’ll make candles that could possibly be for anybody…which often means it’s for nobody! The outlets that do effectively are tremendous clear on who their product is for and when somebody would really reward it.
One other one is simply feeling just like the market is just too saturated. Candles are fashionable, sure, however that additionally means persons are shopping for them. You simply have to search out your angle!
After which truthfully…persistence. Lots of people count on fast outcomes, and Etsy simply doesn’t actually work like that. It’s extra of a construct momentum over time sort of factor.
12. Is there room for brand spanking new print-on-demand candle sellers in 2026?
Completely!
As I discussed earlier, I’m seeing new outlets which might be only some months outdated making actually massive gross sales with their candles on Etsy. The good factor is that there are all the time new tendencies, new concepts, and seasonal demand that permit for brand spanking new sellers to take a chunk of the pie.
13. What different objects do you promote by print-on-demand?
Since I began promoting print-on-demand three years in the past, I’ve grown my catalog to incorporate a number of product varieties. These embody:
- Journals
- Mugs
- Tote baggage
- Blankets
- Ornaments
I actually attempt to give attention to these reward merchandise and particular events so I can provide clients distinctive, significant, and customised objects they will’t discover anyplace else!
14. For somebody who needs to get began this month, what steps would you inform them to take?
I’d preserve this tremendous easy and never overthink it! Begin by taking one step at a time. Open your Etsy store. Join Printify. And get 1 itemizing up at a time.
Decide a selected area of interest and buyer. Suppose when it comes to an individual and a second… like a trainer reward, canine mother’s birthday, new home-owner, and so on.
Then do some little bit of analysis on Etsy. Have a look at what’s already promoting, particularly from newer outlets, and simply take note of patterns, design types, phrases, and who they’re focusing on.
From there, create just a few easy designs. And I imply easy!
And the most important factor is simply to remain constant. Don’t wait till every thing is ideal. You’ll be taught far more by really doing it.
15. Are you able to inform us extra about The Present Lab and who it’s best for?
Yeah! So The Present Lab is my course the place I educate learn how to promote print-on-demand merchandise on Etsy, with a powerful give attention to giftable objects like candles, journals, ornaments, and different objects individuals already purchase for particular events.
As a substitute of guessing what to promote or chasing tendencies, I educate a extremely easy manner to consider merchandise: who it’s for, when somebody would reward it, and why they’d purchase it.
It’s actually nice for learners who need a step-by-step path, in addition to for individuals who have tried Etsy and really feel caught or overwhelmed.
The course is damaged down into bite-sized movies to make it simple to comply with & contains design templates, product concepts, and a lot extra!
You may click on right here to be taught extra about The Present Lab.
Are you interested by beginning a print-on-demand enterprise?
Observe from Making Sense of Cents: I additionally suggest signing up for her free dwell workshop How Emily Made $900,000+ in Her Etsy Store. You’ll find out how Emily’s store grew by 70% in 2026 within the events area of interest, what’s working for her proper now, a blueprint for getting began as a brand new print-on-demand vendor, and also you’ll additionally be capable to ask questions on the finish that she is going to reply dwell.
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