A whole lot of nonprofits nonetheless plan fundraising like each channel lives by itself island, then marvel why “extra posting” doesn’t flip into extra giving. On this episode, Ben Smithee, Chief Progress Officer at NextAfter, unpacks what occurs while you construct an omnichannel fundraising ecosystem the place every touchpoint will increase familiarity, belief, and momentum towards a present.
If you’d like extra sensible nonprofit advertising and marketing and fundraising technique, subscribe, share this with a teammate, and go away a overview. What’s one channel you’re prepared to attach into an actual donor journey this week?
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