Maybe you simply created your very first brand, or possibly you’ve been utilizing the identical one for years—both approach, you perceive the significance of a great brand. It’s the very first thing folks see, even earlier than they examine your group or try the work you’ve carried out to your group. With that in thoughts, you need to be considerate with how you employ your brand.
Relating to creating merch to your group, together with your brand is crucial. Having the choice to your supporters to buy merch along with your brand printed on it’s a simple strategy to elevate funds and improve consciousness to your group!
Nevertheless, you might need questions on how one can go about doing it. What dimension ought to your brand be? The place ought to your brand be positioned? That will help you out, we’ve put collectively this checklist of the highest print areas to your brand attire. Let’s check out these choices.
Key Takeaways
- Use easy designs for small areas just like the left chest, and save detailed art work for the total entrance or again.
- Select brand placements primarily based on how the merch will likely be used—higher again prints may help establish occasion safety, whereas sleeve logos work for on a regular basis put on.
- Create an expert look by combining print areas, corresponding to utilizing a delicate entrance brand on the entrance of a shirt and a daring graphic on the again.

1. Left Chest

Overview
- Finest for: Volunteer or occasion shirts (though it’s a traditional selection that works for any event!) and easy logos
- Measurement: 3 to 4 inches broad
- Place: On the left aspect of the chest, about 3 inches under the collar
The left chest brand location is a traditional selection and is usually used for volunteer or occasion shirts. The emblem is positioned off to the left aspect of the chest and is often sized about 3in – 4in broad and sits about 3in under the collar.
Due to the smaller print space, this print location works finest for easy logos that don’t have quite a lot of element. When you have a high-contrast brand that POPS, inserting it on the left chest of your merch may work superbly.
2. Above Pocket
Overview
- Finest for: Playful branding on shirt pockets
- Measurement: 2 to 4 inches broad, making certain the emblem sits absolutely above the pocket
- Place: Instantly above the pocket
If you happen to’ve chosen merch that has a pocket on the entrance, contemplate inserting your brand above the pocket. This model is a playful tackle the “left chest” possibility. If potential, ensure the whole lot of the emblem sits above the pocket so that you don’t have to fret about creases within the design from the pocket.
Bear in mind, utilizing logos which are straightforward to see and skim at a smaller dimension is ideal for print areas like above the pocket.
3. Middle Chest
Overview:
- Finest for: Bigger, eye-catching logos with extra element
- Measurement: 8 inches broad is right, however something between 6 and 10 inches would work
- Place: The highest, heart portion of the chest
Inserting your brand on the middle chest portion of your tee is eye-catching and enjoyable – particularly in case your brand has slightly extra element to it. Inserting your brand right here nearly at all times ensures that it stays seen, even when somebody is carrying a button-up shirt or a jacket over their tee.
Understand that this placement doesn’t cowl the complete entrance of the shirt, however usually solely the highest portion. The scale for this model is often round 8 inches broad, however 6 inches or 10 inches would work too.
4. Full Entrance

Overview
- Finest for: Huge, daring designs with numerous visible curiosity
- Measurement: As much as 11.5 by 14 inches
- Place: The total printable space on the entrance of the shirt
Full entrance means simply that – your brand takes up the total printable area on the entrance of your shirt! This print location is superb for logos with numerous open area and fascinating visible particulars.
At Bonfire, the utmost print dimension is 11.5in by 14in, and that’s quite a lot of taking part in area. Simply suppose how unbelievable your brand will look when printed massive and daring like that! Nevertheless, it’s essential to consider your viewers when deciding in the event you ought to print your brand at this scale. Would your group be excited to put on these shirts round city? If that’s the case – go for it!
Useful tip: Think about how a lot crammed in area there may be in your brand. While you make your design bigger, you’ll be able to generally threat having the shirt really feel crunchy the place the emblem is printed or threat having the emblem look overpowering.
5. Outsized Entrance
Overview
- Finest for: Stylized assertion shirts or particular instances the place you wish to break typical design pointers
- Measurement: Something bigger than 11.5 by 14 inches
- Place: On the entrance of the shirt, extending previous customary printing pointers
Outsized entrance takes full entrance to the subsequent stage. Printing something “oversize” means printing it greater than the beneficial printing dimension for a tee. The sort of printing is often reserved for particular instances because it extends previous the printing pointers, but it surely continues to be a preferred possibility anyway!
6. Again Collar
Overview
- Finest for: Delicate branding, particularly in case you are showcasing a design with out your brand on the entrance of the shirt
- Measurement: 2 to three inches broad
- Place: On the higher again, 1 to 2 inches under the collar
Printing your brand on the again collar implies that your brand is smaller and positioned on the higher again portion of the shirt. This works nice when you will have a design that you simply’d like to showcase on the entrance of your shirt that doesn’t embody your brand.
You’ll be able to nonetheless ensure your group is aware of the group behind the shirt by together with your brand excessive up on the again. This additionally provides a pleasant contact as a result of somebody standing behind you in line may take discover of the emblem and both strike up a dialog with you about it or maybe even lookup details about the group on their very own time.
Useful tip: logos positioned on the again collar are usually 2in – 3inches massive and sit about 1in – 2inches under the collar.
7. Full Again

Overview
- Finest for: Catching consideration from behind—pairs nicely with a smaller entrance placement
- Measurement: As much as 11.5 x 14 inches
- Place: Takes up the total printable space on the again of the shirt
Full again printing opens up a ton of inventive prospects. This printing location hardly ever exists by itself and is often paired with different printing areas as nicely. For instance, a full again brand may very well be paired with a left chest print on the entrance.
Most certainly, you wouldn’t wish to do a full-back brand by itself since you wish to intrigue viewers from either side!
8. Higher Again
Overview
- Finest for: Figuring out textual content or labels like “Occasion Employees” or “Volunteer”
- Measurement: Between again collar and full again print—6 to 10 inches throughout
- Place: Throughout the higher again
If you happen to like the concept of inserting your brand on the again of the tee, however wish to go slightly greater than the again collar space, you will have the choice to print on what’s known as the higher again part! Oftentimes, this space is used to print phrases like EVENT STAFF, VOLUNTEER, or SECURITY, however it may be used for something you’d like.
Once more, this may very well be an excellent selection for if you’d prefer to characteristic one thing on the entrance, however nonetheless showcase your brand on the again.
9. Sleeves
Overview
- Finest for: Including an sudden contact with a easy, extremely legible brand
- Measurement: 3 to 4 inches
- Place: On both sleeve—if pairing with a left chest placement, place on the correct sleeve for steadiness
Printing your brand on the sleeve of your tee is a shock folks could not count on at first! It’s at all times good so as to add slightly enjoyable to your merch!
Sleeve logos work finest when the emblem is simplified and stays legible on a smaller scale, just like the rules for printing on the left chest space.
Useful tip: in the event you pair sleeve printing with left chest printing, we suggest printing your brand on the correct sleeve to steadiness issues out.
Finest Print Areas for Logos on Mugs and Tote Luggage

Seeking to increase your assortment past simply clothes objects? We’ve tons of fabulous non-apparel objects so that you can try too. Right here’s a listing of some of our favorites which are prepared so that you can add your brand!
Mugs

Overview
- Finest for: Basic, extremely seen branding on espresso mugs
- Measurement: 1500 x 1500px art work
- Place: Printed on one or either side of the mug
Logos at all times work nice on mugs! They’re like the right pair. The printable space on the mug is fairly easy, and we suggest utilizing 1500px by 1500px art work in the event you’ve acquired it – and bear in mind – clear art work at all times works finest!
Our mugs print on one or two sides and are available a wide range of enjoyable colours. We at present provide 3 completely different types of ceramic mugs, so selecting which model appears to be like finest along with your design is essential. Mugs are available Espresso Mug (11 oz), Giant Espresso Mug (16 oz), and Two Tone Ceramic Mugs (11 oz).
Tote Luggage

Overview
- Finest for: Gaining most publicity to your brand
- Measurement: Versatile and depending on the scale of the bag—you’ll be able to cowl the total floor or use a scaled-down design
- Place: As much as you!
Tote baggage are a wonderful selection as a result of whereas somebody could not put on a t-shirt each day, they could carry the identical tote bag each day! Simply consider all of the publicity your brand would get being carried throughout city!
The printable space for tote baggage takes up a lot of the entrance of the bag. There’s numerous room to play with, and you may determine in the event you’d like your brand to take up the entire area or be smaller and sit in direction of the highest or backside.
There are such a lot of choices on the subject of deciding the place to position your brand in your merch! Every possibility provides its personal distinctive model and aptitude. Use the design instruments supplied on Bonfire to mess around and see the place your brand makes probably the most sense and appears one of the best.
It doesn’t matter what, ensure your brand is seen, legible, and aesthetically pleasing. Your brand is essential to your group, your supporters, and it’s additionally extremely essential to you due to what it represents.
At Bonfire, we wish to assist ensure your brand is being showcased and celebrated in one of the best ways potential as a result of we perceive simply how essential it’s.

