a Sensible Information for Charities

This text is a part of our Digital Abilities sequence!
Each submit is filled with professional ideas, time-saving techniques, and greatest practices that will help you elevate more cash, sooner.

 ‣ Levelling Up Your Social Media Advertising

 ‣ Utilizing Al to Make Your Fundraising Simpler

 ‣ The right way to Increase Extra Cash with Each Electronic mail

 ‣ The right way to Create a Digital Fundraising Technique (feat. Zoe Amar)

 ‣ 4 High UX Enhancements for Your Charity’s Web site

AI instruments are all over the place, they usually’re extra than simply hype! Right here’s our information on how AI may also help your charity get extra environment friendly and attain your fundraising targets sooner.

AI instruments and options are popping up in additional locations on daily basis, from serving to you write snappier emails to selecting your subsequent playlist.

However the true energy is in how these instruments could make your charity’s work simpler and extra impactful.

Because of years of analysis and hands-on studying, our groups have seen how AI can genuinely help your fundraising efforts. So whether or not you’re simply curious or already dabbling, right here’s how AI may also help you notice tendencies in your information, write higher tales sooner, and assist your elevate more cash – so you possibly can concentrate on constructing relationships and rising your mission.

Leap to a bit:

Easy methods AI may also help your charity work sooner

AI may be extremely useful, nevertheless it’s your empathy, creativity, expertise, and fervour that turns the output into one thing significant! Listed below are a couple of concepts for the way AI can flip your information into tales that transfer supporters.

A observe about defending your information when utilizing AI. Keep away from importing paperwork, confidential information, or private info to AI instruments, and share summarised or anonymised information as an alternative of tangible figures. See the The right way to defend your charity’s information part to study extra about maintaining your info protected. Be taught extra from ICO.UK in regards to the rules of information safety and GDPR when utilizing generative AI.

• Make sense of your information. 45% of charities need assist analysing their information, and AI may be that useful associate! Share summarised or anonymised fundraising or donation information, net visitors, e mail efficiency, or social engagement information with AI, then ask what tendencies it may well see between all of them.
• Flip information into inspiring tales. AI may be nice for reworking uncooked information into tales that join with supporters. For instance, inform AI what number of canines your charity re-homed final 12 months, and it may well assist draft a couple of impactful social media updates. However keep in mind you’re in management: edit or refine the content material additional by ensuring the updates are written in your charity’s genuine voice and tone!

AI prompting ideas for charities

The very best outcomes from AI come from human-AI collaboration. Use these suggestions to write down AI prompts that get you higher, extra significant outcomes.

• Clarify, particular requests. Higher prompting will get you higher, extra complete outcomes! For instance, as an alternative of, “Write a thank-you e mail for our fundraisers,” strive…

  “Assist me draft a 150-word e mail welcoming new fundraisers to our charity’s annual marketing campaign. Hold it in keeping with our model’s voice and tone, and ensure to share how the cash they elevate will assist us construct 50 new rainwater harvesting methods for susceptible communities over the subsequent two years.”

• Give examples of the end result you need. This helps get rid of pointless back-and-forth. For instance,
  • “Summarise this as a bullet factors for our publication”
    
  • “Hold the response below 150 phrases”
  • “Make this thank-you message extra skilled for LinkedIn”
• At all times assessment responses for accuracy. AI works greatest when paired with a human contact. Irrespective of your immediate, all the time assessment and edit responses from any AI software, as they’ll generally be incorrect or deceptive.

Knowledge security and privateness when utilizing AI

As with all digital software, AI use can include dangers. Listed below are a couple of methods you possibly can assist preserve your charity and its supporters’ information protected, personal, and guarded.

• Keep away from sharing delicate donor information or inner paperwork. Assume something you share may very well be stored or used to coach future fashions. By no means share donor names, contact particulars, monetary information, or something confidential. As an alternative, use anonymised or summarised information. If unsure, preserve it out.
• Use shared work accounts as an alternative of private logins. In case your charity has an authorised shared or firm account for AI instruments, use that (with permission) as an alternative of a private account to scale back the chance of unintended publicity.
• Set clear inner tips for AI use. 22% of charities have already upskilled their group in AI, simply up to now 12 months! A easy AI coverage may also help your group perceive what instruments are authorised, what’s protected to share, and find out how to do all of it responsibly.

JustGiving’s AI-powered instruments assist elevate more cash

Innovation by no means stops at JustGiving. Our AI-powered Story Enhancer is serving to fundraisers write stronger web page tales, making it 25% extra prone to get donations, and contributing to £15 million extra raised!

And with Message Enhancer, donors can write much more highly effective messages when making a donation. Each are quick, free, accessible to everybody, and constructed that will help you succeed. Attempt the Story Enhancer demo, and learn the way we make our instruments highly effective, handy, and accountable in our Intelligence for Good technique.

Notice: Digital Studying Grant purposes for 2026 at the moment are closed.

Wish to really feel much more assured utilizing AI in your work?

The Digital Studying Grant is a superb approach to dive in. It’s fully free and is designed to spice up your information and expertise in key areas of digital advertising and marketing that can develop your efficiency. Purposes shut quickly! Discover out extra and apply now under.

APPLICATIONS CLOSED

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Get the digital fundraising expertise, confidence, and training you want going into 2026.

Purposes shut 12 September 2025 at 5pm. Programme begins in January 2026.