What’s your #GivingTuesday secret weapon? Your e-mail checklist. By way of e-mail, you may make long-form, focused appeals to those that have already donated to or expressed curiosity in your nonprofit’s work and ship them straight to your #GivingTuesday donation web page on Mightycause to make their reward. On this submit, we’ll be sharing some #GivingTuesday e-mail templates that will help you get impressed, together with ideas and greatest practices that can allow you to step up your e-mail sport for #GivingTuesday.
#GivingTuesday Electronic mail Templates
So, the concept behind #GivingTuesday e-mail templates is you can copy and paste them, customise a phrase right here or there, after which ship them off. However we’re hoping you’ll use these #GivingTuesday e-mail templates as a jumping-off level and add extra content material about your nonprofit’s work and mission!
Pattern 1 – Two weeks earlier than #GivingTuesday
Topic Line: In the future of giving, infinite impression
Physique:
Image this: After Thanksgiving, Black Friday and CyberMonday, beneficiant donors the world over come collectively to provide again on #GivingTuesday. [Organization Name] is part of this world motion for generosity, and we want your help to proceed our work to [Cause/Mission].
Your donation at [donation page link] is greater than a contribution; it’s the spark for change. Your help empowers our mission, creating actual impression within the lives we contact.
Save the Date for December 1st, or you may make your donation early immediately at [donation page link]. Your generosity transforms lives. We will’t wait to have you ever with us.
Thanks to your help!
Pattern 2 – One Week Earlier than #GivingTuesday
Topic Line: We’re grateful for you
Physique:
Due to the beneficiant donors such as you, [Organization Name] is ready to work towards our mission of [insert mission/cause]. We couldn’t do that with out you and we’re actually grateful to your help and partnership on this work.
Earlier than you step away this week to provide thanks with family and friends, we invite you to provide again. You generally is a very important a part of our journey by supporting our #GivingTuesday marketing campaign. A donation of any dimension from you, even simply $10, could make a big distinction in strengthening our mission.
This 12 months, we’ve set bold targets to [insert dollar goal or impact goal], and your help is important in serving to us get there. Early donations are actually open, and each contribution, even earlier than the large day, counts towards our #GivingTuesday targets.
Jjoin us in making an impression, your help is invaluable in serving to us attain our mission.
Pattern 3 – One Week Earlier than #GivingTuesday
Topic Line: Be a Hero and Assist [Organization Name]
Physique:
Right here’s your likelihood to be a game-changer for [Organization Name]! By donating any day immediately by way of #GivingTuesday on Tuesday, December 1st, you possibly can assist us safe extra funding within the type of prize grants [and/or unlock a generous matching grant provided by our dedicated sponsor]. Your contribution of any dimension can create an unbelievable impression!
What: Give to [Organization Name] throughout #GivingTuesday
When: Tuesday, December 1st
The place: On-line at [Link to Mightycause Page]
Donate Now
After you make your donation, your impression may even go additional. Inform your mates! Ahead this e-mail! Share it on Social Media. Assist us get the phrase out about #GivingTuesday.
Mark your calendar for December 1st, 2026! Early donations are open immediately, so in the event you’d like to provide now, all donations rely towards our #GivingTuesday totals!
Pattern 4 — Day Earlier than #GivingTuesday
Topic Line: Do you’re keen on [Cause/Mission]?
Physique:
Tomorrow, December 1st, many will come collectively for a particular 24-hour marketing campaign known as #GivingTuesday and we want YOUR HELP! Our aim is to lift [$GOAL] in 24 hours to help [Organization’s Mission/Cause]. Please assist us make an actual distinction.
Please help the very important companies of [Organization Name] by giving to our marketing campaign. No want to attend till tomorrow, present your help and make your reward immediately!
Pattern 5 – On #GivingTuesday
Topic Line: Prepared, Set, Give!
Physique:
Right this moment is the day – #GivingTuesday is right here! We’re on our solution to elevating [$GOAL] for [Organization Name] in 24 hours. Will you assist us?
(Non-obligatory if relevant to your marketing campaign)
- [Organization Name] is competing to win prize grants, each donation helps to make us eligible for bonus funds.
- Due to your generosity and enthusiasm, we’ve got already raised [$X]. We’d like [$X] extra – are you able to assist us get there?
- Right this moment solely, all donations as much as [$x] can be matched by a beneficiant donor, donate now and double your impression!
Assist me unfold the phrase and let everybody know that immediately is the day to provide to [Organization Name]. Share your help on Fb, Twitter and Instagram by telling everybody about #GivingTuesday.
Thanks to your help!
Pattern 6 – Donor Retention Electronic mail
Topic Line: Your Continued Assist Makes a Distinction
Physique:
Final 12 months, your generosity helped us [insert specific impact example, e.x., provide meals to 500 families, send 200 kids to school, etc.]. Your reward actually made a distinction, and we are able to’t thanks sufficient.
However our work isn’t completed. This GivingTuesday, we want you by our aspect once more to make sure [describe this year’s mission, e.x., “no family goes hungry” or “every child has access to education”].
Our aim this 12 months is to lift [numerical goal] in an effort to [impact of this year’s GivingTuesday, ex., double the number of families we serve].
Will you give once more and make a fair larger impression this 12 months? Go to [Link to Mightycause Page] to make a distinction.
Thanks for believing in our mission, each donor such as you fuels our group. Let’s make this GivingTuesday unforgettable!
Pattern 7 – #GivingTuesday on Mightycause Prize Electronic mail
Topic Line: Right this moment, your reward can go additional
Physique:
Right this moment, [Organization Name] is collaborating in #GivingTuesday on Mightycause, and that makes us eligible to win bonus prize grants to assist advance our work. All through the total 24 hour marketing campaign, random donations can be chosen to obtain $100 boosts, and at particular hours in the course of the day, we are able to win as much as $500 for elevating probably the most {dollars} or having probably the most people make a present.
There are over 40 probabilities for organizations like ours to win prize funding, however we are able to’t do it with out your help. Donate now and observe together with us on social media to look at for updates!
Working Your Electronic mail Marketing campaign
Now that you just’ve reviewed our #GivingTuesday e-mail templates, we wish to step again and evaluation your marketing campaign as an entire. There are three primary phases to an e-mail advertising and marketing marketing campaign for #GivingTuesday:
- Construct-up
- Day-of
- Comply with-up
Construct-up
The build-up section of your marketing campaign features a “Save the Date” or introduction e-mail, any e-mail reminders you despatched out within the week and days earlier than the occasion, in addition to together with a #GivingTuesday reminder on any e-mail blasts you ship out after your first #GivingTuesday e-mail. (See a number of examples within the #GivingTuesday e-mail templates part above!)
It’s best to ensure to weave #GivingTuesday into your whole communications — embrace a “Save the Date” in your e-newsletter, stick it on the backside of any e-mail blasts. Repetition is the important thing to creating one thing stick in folks’s minds to the extra you repeat that #GivingTuesday is on December 1st, 2026, the extra seemingly they’re to recollect it. Check out your full calendar of e-blasts to be sure you don’t miss any alternatives to plug #GivingTuesday!
How typically you contact your donors about #GivingTuesday is as much as you. Listed here are the must-have emails you’ll wish to be sure you ship out:
- Save the Date (ship in early September)
- Announcement that #GivingTuesday donations are open
- Reminder the day earlier than #GivingTuesday
Day-of
Electronic mail goes to be essential on #GivingTuesday! Nonprofits sometimes see nice returns with a well-considered #GivingTuesday e-mail marketing campaign. At a minimal, it would be best to ship these emails:
- Kick-off e-mail at midnight
- Mid-day check-in and CTA to donate
- An e-mail firstly of any Energy Hours you’re attempting to win
- A night check-in and CTA to donate
- Electronic mail warning that #GivingTuesday is ending quickly (remaining hour)
Comply with-up
An important a part of any fundraising marketing campaign is closing the loop and setting the stage to your subsequent effort. (Finish-of-year fundraising, on this case!) Mightycause will ship every donor an e-mail with their tax receipt and the customized thanks message your nonprofit creates, however we advocate following up with your whole donors.
Plan on at the very least one e-mail the day after #GivingTuesday. Thank your donors for serving to you attain your aim. Inform them how a lot you raised and the way will probably be used. One thing particular, like a video of your total employees saying thanks or an e-mail from the Government Director, are nice methods to point out your appreciation and hold your donors engaged so they’ll return to donate to your subsequent marketing campaign.
#GivingTuesday Electronic mail Finest Practices
At Mightycause, we frequently get questions like, “What’s the greatest time to ship an e-mail?” and “How typically ought to we e-mail our donors?” The reality is that there are not any hard-and-fast guidelines with regards to e-mail advertising and marketing. There is no such thing as a magical variety of occasions you must contact followers that can make sure to hold them engaged however keep away from donor fatigue. If we knew of a foolproof topic line components that result in opens, we’d definitely let you know. However even when there are not any cool “hacks” or methods you need to use, there are greatest practices you’ll be able to observe to profit from your emails on #GivingTuesday.
Phase Your #GivingTuesday Electronic mail Checklist
Your supporters are people. They got here to help your trigger in quite a lot of methods and present their help in several methods. So try to be speaking to them as people. Ensure you’re sending the fitting content material to the fitting folks, on the proper time and frequency.
Check out what knowledge you have got concerning the folks in your e-mail checklist. How will you tailor your message to swimsuit every section? A great place to begin is separating out main reward donors, recurring donors, one-time donors, and other people in your checklist who haven’t made a donation but. Listed here are another concepts for segmentation:
- Volunteers
- Board members
- Lapsed donors (final gave over 1 12 months in the past)
- Pursuits
- The place they registered to your emails
A/B Take a look at
If you happen to’re not aware of A/B testing, it’s testing the response to 2 variables and evaluating the outcomes. In terms of e-mail advertising and marketing, there are quite a lot of variables you’ll be able to A/B take a look at: topic strains, button placement and elegance, e-mail size, colours, photos, the checklist goes on!
We advocate doing all your A/B testing in the course of the Construct-Up section of your marketing campaign. Check out various things and measure your outcomes. Use that info to optimize your #GivingTuesday emails when it counts probably the most!
Optimize #GivingTuesday Electronic mail Templates for Cellular
It’s a story as outdated as time. You spend hours perfecting an e-mail that’s a cornerstone in your fundraising marketing campaign. You fine-tune the copy, be sure you have the good photos, examine and double-check your hyperlinks … in your desktop pc. You forgot to make use of a mobile-friendly template and didn’t examine the way it seems on an iPhone earlier than you despatched it. A board member opened it on their cellphone and allows you to know that it seems dangerous. You’re mortified, and your e-mail performs poorly. However that is really easy to stop!
Ensure you use mobile-friendly e-mail templates. Applications like Fixed Contact and MailChimp make it simple so that you can see {that a} template is mobile-friendly. Avoid options like columns, sidebars and side-by-side content material containers as a result of they will trigger format issues on cellular gadgets. And take a look at your emails on completely different gadgets to verify they appear good and performance the best way they’re purported to!
Do High quality Assurance
Right here’s some nightmare gas for you: think about sending out an e-mail to your whole supporters with a damaged hyperlink to your #GivingTuesday web page. Scary, proper?! Having a High quality Assurance (QA) course of in place will stop this nightmare state of affairs from ever occurring.
Consider QA as a “examine your self earlier than you wreck your self” coverage. You’ll wish to assemble a group (at the very least two detail-oriented folks) and a guidelines. Right here are some things to incorporate your QA guidelines:
- Examine hyperlinks to make sure all of them work
- Take a look at how the e-mail shows in several browsers and on completely different gadgets
- Detect and repair any formatting points (line breaks, coloration show, alignment)
- Make sure that alt-text is supplied for all photos
- Examine for typos, spelling errors or factual errors
- Double-check that personalised fields are working correctly
Embrace a CTA with an “Ask” in all Electronic mail Templates
It’s all concerning the CTA, or call-to-action. Your topic line will get folks to open your e-mail and your content material will hold them studying, however on the finish of the day what issues most is the click-through to your Mightycause web page. So it’s essential to be sure you’ve received a robust CTA. Listed here are a couple of greatest practices to get the clicks you need:
- Be clear and concise. Your CTA button shouldn’t have two strains!
- Embrace why it’s essential in your attraction – your donors wish to know the way their reward will impression your work.
- Don’t overlook to incorporate the ask. Consider it or not, it occurs! A CTA button that claims “Thanks to your contribution” shouldn’t be going to achieve success. It’s because a) it’s not asking for something, and b) it’s thanking the reader for one thing they haven’t even performed but (which might make them much less inclined to click on as a result of they’ve already gotten the thank-you).
- Hold it targeted. Your e-mail ought to have one CTA. You’ve heard of the well-known jam examine, proper? If you give folks too many decisions, they have a tendency to decide on nothing. The identical goes for together with too many CTAs and hyperlinks.
Hold Your Design Easy
It could be tempting to get fancy together with your #GivingTuesday e-mail templates and add a lot of design prospers, however needless to say the best e-mail designs are easy, simple to learn and digest, use web-safe fonts and look nice in all browsers, on all gadgets. Select your coloration palette correctly and steer clear of garish or clashing colours.
Make Certain Your Electronic mail is Straightforward to Learn
Fundraising is an artwork and we don’t wish to cramp your model, however your emails will carry out higher in the event that they’re simple to learn. Strive working your copy by way of an internet Readability Tester to wash up your copy.
