Royal London, Aviva and Quilter have been essentially the most really useful private pensions within the first half, based mostly on adviser suggestions flowing by Defaqto’s Monetary Planning software program system Interact.
The businesses retained the highest three spots with an identical degree of market share to 2025.
Together with Prudential Retirement Account, the 4 merchandise accounted for a major proportion of adviser suggestions, Defaqto reported.
Andrew Duthie, perception supervisor for wealth and safety at Defaqto, mentioned: “Aviva and Quilter’s excessive rankings mirror how strongly additionally they carry out within the platform market.”
He mentioned it’s fascinating that Scottish Widows Platform Private Pension climbed the rankings, saying that was possible a results of it being the Lloyds Banking Group model’s flagship pension product.
He added: “Its Retirement Account sat in fifth final 12 months and advisers proceed to favour a model they know effectively.”
He famous that Constancy Adviser Options’ Pension made an look within the high 10 having narrowly missed out final 12 months.
Supply: Defaqto Interact
The highest 10 SIPPs have been all platform-based, underlining the extent of enterprise positioned by way of platforms and the extra specialist nature of bespoke SIPP investments, which limits their suitability for the everyday consumer.
Mr Duthie mentioned: “Aviva Pension Portfolio has a major share of suggestions within the SIPP market. Its Alternative choice additionally ranks second in Private Pensions, displaying advisers clearly worth the vast alternative of funding choices obtainable inside it.
“AJ Bell Investcentre SIPP has improved on final 12 months as Aberdeen closed the Wrap SIPP, which was runner-up in 2025, with its alternative, the Aberdeen SIPP, rounding out the highest three.
“As in Private Pensions, Scottish Widows Platform Pension has climbed the rankings, though not like the Private Pension market this isn’t straight on account of Retirement Account not being provided.”
He famous that Nucleus Wrap Pension Account entered the highest 10, “which is especially fascinating given the launch of the brand new Nucleus SIPP and Flexi SIPP earlier this 12 months. It is definitely one to observe because the market continues to evolve.”
Supply: Defaqto Interact
The findings are drawn from the agency’s whole-of-market information, masking greater than 50 private pension merchandise from greater than 30 suppliers and greater than 100 SIPP merchandise from greater than 70 suppliers.
The brand new information ranks the preferred pension suggestions made by the adviser software program utilizing a consultant cross-section of the UK monetary adviser market however excluding suggestions made by vertically built-in distribution networks.
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