Two of my nephews are close-in-age brothers. Meaning they fought. So much. As brothers do.
Once they have been little guys, perhaps 4 and 5 (they’re adults now), the youthful brother went by way of a stage the place he’d taunt his brother by saying, Not you, me!
Which means, I suppose, “I’m higher, it’s mine, you might be lower than me.”
He will get a go for that due to his age.
Loads of fundraisers who ought to know higher are working towards “not you, me” fundraising. And it does an entire lot extra hurt than Carlos’ infantile taunt.
Let me present you an instance that confirmed up in my information feed, a paid commercial. It was from a nonprofit I’ve by no means heard of:
That is “not you, me” fundraising. As a result of it’s concerning the group. It’s not about one thing inspiring and vital that the donor could make doable.
The headline, to be truthful, is donor-facing. Nevertheless it’s totally generic. Your donor can “make a distinction as we speak” by choosing up litter, being type to a canine, or being good at their job. They will additionally “make a distinction” by doing one thing unhealthy.
Efficient fundraising is about doing particular issues.
Sadly, nothing like that’s discovered within the paragraph under the headline. The closest it involves particular is “academic alternatives” (abstraction and/or jargon) for “youngsters and youth throughout Central America.” Particular however very broad geographically and by age.
Is there an issue that must be solved? In that case, it’s not talked about right here.
However the true “not you, me” is in all three sentences:
- “Your donation helps us…”
- “… donations are directed … to our packages.”
- “You help is crucial … to our mission.”
The one motive a donor has for giving is to assist the group do one thing or different having different having to do with schooling in Central America.
It’s little doubt good work. It in all probability solves an issue. It possible makes the world a greater place in a roundabout way.
However this advert doesn’t inform potential donors any of that.
“Not you, me” fundraising isn’t fundraising in any respect.
Fundraising that brings in individuals (and their donations) has these three components:
- An issue donors care about and perceive.
- A plausible answer to that drawback that the donor can meaningfully activate.
- An invite to take action.
That’s not simple.
However in case you don’t do this, you’re losing your money and time.
